Library
Aug 2025
The Age of Intelligent Finance: The Personalization Playbook
In 2022, ChatGPT rocketed to one million users in less than a week; today, it serves hundreds of millions globally. The next frontier is AI-powered personal finance guidance. India, despite digital finance innovations like UPI and Account Aggregators, suffers from low financial…- Authors
- Joseph Sebastian
Jul 2025
From Trading Algorithms to Teaching AI to Farm: How Jaisimha Rao is Revolutionising Agriculture
From Wall Street to farmland, Jaisimha Rao’s journey is reshaping global agriculture. After managing billions at BlackRock during the 2008 crisis, Jai returned to India to tackle one of the oldest, most inefficient industries — farming. What started with a wheelbarrow and a camera…- Sectors
- AgriTech
- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
Compounding Careers in VC: The Real "Super Returns"
Success in venture capital doesn’t just come from picking the right startups — it comes from playing the long game across relationships, expertise, and reputation. Careers in VC compound like investments, with exponential returns for those who build trust, stay patient, and learn…- Authors
- Ria Shroff Desai
Jun 2025
Quick Commerce Handbook: Field Notes from the Frontlines
“Quick Commerce Handbook: Field Notes from the Frontlines,” offers a comprehensive guide to achieving sustainable growth in the quick commerce sector. It features battle-tested insights from three experienced founders: Prince (Plush), Tushar (Perfora), and Sri (Gobblecube), who…- Sectors
- Commerce & Consumer Brands
- Authors
- Rohit Kaul
- Topics
- #QuickCommerce
Why We Invested in PowerUp Money
Over the last decade, India has made investing more accessible through platforms like Zerodha and Groww. But while transactions have been simplified, access to quality investment advice remains severely limited. With only ~1,000 SEBI-registered advisors for over 50 million…- Sectors
- FinTech
- Authors
- Ashish Fafadia, Joseph Sebastian
- Topics
- #Fundraising
A Pixxel Perfect Vision: How India's Space Startup is Redefining Earth Observation
Pixxel, a deeptech startup based in Bangalore, is redefining Earth observation with its hyperspectral imaging satellites that see far beyond what traditional systems can. Founded by Awais Ahmed and Kshitij Khandelwal, Pixxel has evolved from student ambition to a global…- Sectors
- DeepTech
- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
May 2025
The Impossible Machine: How Two Indian Engineers Built a Manufacturing Juggernaut Against All Odds
Ethereal Machines, a Blume Ventures-backed startup, has gone from two college students tinkering in a dorm to operating a 55,000-square-foot facility manufacturing precision components for aerospace and healthcare giants. Initially dismissed for trying to build India’s first…- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
Pricing Strategy For Startups
Pricing is one of the most powerful — but underutilized — levers for startup growth and profitability. This playbook distills insights from leading startups and enterprises like Adobe, Lenskart, and Zoom to help founders make smarter decisions. From transitioning pricing models to…- Authors
- Marmik Mankodi
From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS
The clock was ticking at Dreamforce 2015 as Prakhar Jain, head of Sales at Indian SaaS startup WhatFix, watched another potential customer approach their modest booth. While WhatFix is valued at over $900 million today, in 2015, it was a fledgling startup, and attending…- Sectors
- Infrastructure SaaS & Dev Tools, Horizontal SaaS, B2B & Vertical Saas
- Authors
- Rohit Kaul
A quick US trip | Part II | Chickens > Eggs
In this thought-provoking follow-up from his recent US trip, Karthik reflects on India’s deeptech moment, AI readiness, and the future of SaaS and ITeS in an AI-first world. Drawing from conversations with investors, founders, and industry leaders, he argues that India’s…- Authors
- Karthik Reddy
A quick US trip | Part I | A Tale of Two Cities
In a whirlwind US-UK trip, Karthik shares observations from both coasts of the US — revealing two very different realities. In New York, the buzz was all about Trump’s sudden tariff policy shift. Drawing eerie parallels to the 2008 financial crisis, Karthik notes how Wall Street…- Authors
- Karthik Reddy
Talent Acquisition in Venture Capital: Insights from Blume's Hiring Process
In this comprehensive overview, Blume Ventures shares its rigorous, structured, and evolving approach to hiring investment analysts. Drawing from recent hiring cycles, Blume highlights key trends in applicant backgrounds, including a reverse brain drain of global talent…- Authors
- Ranhita Bordoloi, Ria Shroff Desai
- Topics
- #BlumeTeam
Apr 2025
The Trust Broker: How IDfy's Ashok Hariharan Built a Digital Verification Powerhouse
Ashok Hariharan founded IDfy in 2011 after witnessing how trust in India was often based on stereotypes and unverified information. Early experiences — being asked about his caste when renting a home and spotting fraudulent resumes while hiring — highlighted the need for a systemic…- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg
In the Indian consumer brand landscape, there’s often a tension between rapid growth and financial discipline. While many startups choose the high-burn path to scale, some companies have made the interesting choice to prioritize capital efficiency alongside growth.…- Sectors
- Commerce & Consumer Brands
- Authors
- Vignesh Jeyaraman, Rohit Kaul
Hypothesizing 2050: How Technology Could Transform Human Civilization in the Next Three Decades
“Hypothesizing 2050” imagines a future shaped by groundbreaking advances in personalized medicine, net-positive energy technologies, rapid point-to-point travel via launch vehicles for the wealthy, preference shifts toward natural over lab-grown foods, and revolutionary…- Authors
- Sonisha Kukreja, Akhilesh Agarwal
6 lessons on GTM and Growth for Vertical SaaS Companies
Welcome to part two of our Vertical SaaS Series. Here’s where we’re at: Part 1: 12 key learnings on how to build a successful vertical SaaS company (- Sectors
- B2B & Vertical Saas
- Authors
- Anurag Pagaria, Sajith Pai
- Topics
- #GTM
EV financing: A double-edged sword for early stage investing
The global shift from Internal Combustion Engines (ICE) to Electric Vehicles (EVs) is undeniably one of the most profound transitions of this decade. In India alone, the EV sector witnessed remarkable growth, with sales reaching nearly 2 million units last year, marking…- Authors
- Charulika Raman, Joseph Sebastian
From Service Engineer to Servify: How Sreevathsa Prabhakar Is Transforming the Boring After-Sales Service Industry into a Billion-Dollar Opportunity
Servify, founded by Sreevathsa Prabhakar, has built a win-win platform that connects brands, retailers, insurers, service centers, and logistics providers to deliver seamless after-sales service. The company manages the entire journey — from selling protection plans to handling…- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
Mar 2025
Why we invested in goSTOPS: Blume Ventures leads $4.2 Million Series A round in goSTOPS
India is thriving, with the travel and hospitality industry experiencing significant growth post-COVID. This surge is contributing to India’s rise as a consumption-driven economy, driven mainly by its youth population. The demographic dividend is notably at play in…- Sectors
- Travel
- Authors
- Jatin Madhra, Ashish Fafadia