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Indus Valley Annual Report 2024
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Gawande
Mar 2024
PMF Convo #12 – Shreya Mishra, SolarSquare, prev Flyrobe
In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…
Authors
Sajith Pai, Shreya Mishra
Topics
#
ProductMarketFit
How GreyOrange and Carbon Clean are using innovation to solve global challenges | Blume Day
In a panel hosted by Blume's co-founder and partner Sanjay Nath, GreyOrange's Akash Gupta and Carbon Clean's Aniruddha Sharma spoke about how their respective companies approach pressing global problemsBoth being a part of Blume's Fund 1, they discussed their journey from…
Sectors
ClimateTech, DeepTech, Logistics, B2B Services
Authors
Sanjay Nath, Aniruddha Sharma, Akash Gupta
Topics
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Innovation
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SupplyChain
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Entrepreneurship
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BlumeDay2024
Things to keep in mind while starting or scaling performance marketing
Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.
Sectors
ConsumerTech, Media, Entertainment & Gaming, Commerce & Consumer Brands
Authors
Marmik Mankodi
Dipika Pallikal Karthik 's Tryst With A Life Full of Sport | Blume Day 2024
The keynote speaker for Blume Day 2024 was none other than Arjuna Awardee Dipika Pallikal Karthik.In conversation with Karthik Reddy, Blume's co-founder and partner, she spoke about growing up in an environment where playing sport was encouraged, the multiple obstacles she…
Authors
Karthik Reddy, Dipika Pallikal Karthik
Topics
#
BlumeDay2024
PMF Convo #11 – Abhishek Kejriwal, Co-Founder and CEO - Kutumb
Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…
Authors
Sajith Pai, Abhishek Kejriwal
Topics
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ProductMarketFit
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PMF
Feb 2024
Blume Day 2024 | You Ain’t Seen Nothing Yet
If you were a venture investor or a startup founder or sitting in any corner of the Indian startup ecosystem, you would have witnessed two giant leaps and cycles over the past 20 years. The first was gradual, took about 2/3rds of that time, kicking off with the…
Authors
Karthik Reddy
The essential tactics to improve your app's ratings organically at scale
If I tell you that there’s a way to increase your app install campaign's conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…
Sectors
ConsumerTech, Media, Entertainment & Gaming
Authors
Rohit Kaul
The Lord of the Rings: The Quest for Ultimate Well-being
Muay Thai, CrossFit, and the Birth of a Health RevolutionOn one side, there’s a snake mountain.On the other, there’s a beach.The story of Ultrahuman starts in Thailand.More specifically, at a martial arts camp called Tiger Muay Thai, where Mohit Kumar, co-founder and…
Sectors
Healthcare, Commerce & Consumer Brands
Authors
Shreevar Chhotaria
India B2B's next big opportunity: Crossborder commerce
India's growing focus on goods exports presents a prime opportunity for startups to connect Indian manufacturers with major global buyers
Sectors
Logistics, B2B Commerce & Marketplaces
Authors
Anurag Pagaria
Jan 2024
Roshan Cariappa, VP-Marketing of Vymo, on Building a High Growth SaaS Marketing Team from First Principles
Roshan: “Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations are…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul, Vignesh Jeyaraman
The Gem of The India Story: CaratLane’s Mithun Sacheti on building a brand for the ages.
“There is a poor definition in the jewellery business of what is the customer's lifecycle. A kid’s life cycle is also unique. We went to Cartoon Network and tied up with Peppa Pig and made that our brand. Today, we do close to 80 crores of Peppa Pig in a year.”They say that…
Authors
Shreevar Chhotaria
2024: When AI-SaaS comes of age
2023 was quite an active year in SaaS and enterprise software - after 2022's Eureka moment for generative AI through ChatGPT, we saw a massive surge in startups building 'with' and 'for' AI. While the broader ecosystem continued to see a cooldown, the high pace of activity…
Authors
Sumangal Vinjamuri
Topics
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ArtificialIntelligence
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SaaS
How have Tech companies which listed with less than Rs 5000Cr Market Cap performed?
Last month, I published an article about the ability of startups to build valuable companies even without a billion-dollar public…
Authors
Vikram Gawande
Rise of Micro-VCs
At Blume, we navigate the TOFU (Top of funnel/ start-up pipeline) through various channels including Super Angels, Micro-VCs, Incubators-Accelerators, Family Offices, Corporate Innovation labs etc. While our core strength lies in our thesis publications and the invaluable…
Authors
Sarita Raichura, Jeevesh Saxena
Blume Ventures 2024: Looking Back, Moving Forward
Welcome to 2024’s first Blume Beacon! We do not have our usual collection of top reads and podcasts this time. We, instead, want to give you, our readers, Blume’s take on 2023 and what to expect in 2024 across sectors and stakeholders (the 4Ps-Pipeline, Portfolio, People,…
Authors
Karthik Reddy, Ashish Fafadia, Arpit Agarwal, Sajith Pai, Sanjay Nath, Sarita Raichura, Alok Mehta, Ria Shroff Desai
The Omega Files - The “Why did you do it?!” Question | Part II
Dec 14 2023: Public message that we will be Declassifying The Omega Files Dec 15 2023: Omega Files Ep 1 launched in the public domain The most common question I got in private DMs was “But Why did you do it?” You…
Authors
Karthik Reddy
The First Principles of Building A Content-First D2C Brand
It’s hard to miss out on a content piece by The Whole Truth Foods. They’re fun, informative, educational, and very rarely boring. Shashank Mehta, founder and CEO of The Whole Truth Foods, is on a mission to build India’s most loved D2C…
Sectors
Commerce & Consumer Brands
Authors
Shreevar Chhotaria, Rohit Kaul
The Omega Files - The “Why did you do it?!” Question | Part 1
The article, "The Omega Files: The Why? Part I," presents insights from the Blume team on the rationale behind their decision to publicly release the Omega Files. It includes varied perspectives from the leadership and investment team, focusing on the importance of transparency…
Authors
Karthik Reddy
Topics
#
VentureCapital
#
TheOmegaFiles
Blume Recommends: Our favourite books, movies, podcasts, and more from 2023!
Blume Recommends: Our favourite books, movies, podcasts, and more from 2023!We asked our Blume colleagues what they read, watched, and listened to in 2023 that they would want others to enjoy as the Earth slowly spins away from 2023 into 2024. Here’s what they said. Open up…
Authors
Shreevar Chhotaria
Dec 2023
How Did You Get Here: Unlocking the Power of The Partner's Office in Venture Capital
Our last installment of the "How Did You Get Here" series highlights the co-author of the recently launched Omega Files by Blume Ventures and pivotal part of the Partner's Office, Adithya Santhosh. I particularly enjoyed capturing Adithya's story and his inspirations +…
Authors
Ria Shroff Desai, Adithya Santhosh
Topics
#
Hiring
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Culture
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VentureCapital
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