Library
Why We Invested in BIDSO
We are thrilled to announce our $4m investment in BIDSO, an Original Design Manufacturer (ODM) for outdoor toys and baby hardlines. This is part of a larger $5.5m equity round. BIDSO previously raised a $1.5m round led by Peer Capital, supported by Sadev Ventures, both of whom have doubled down in this round as well. BIDSO was founded by XLRI batchmates Vivek Singhal, Rahul Agarwal, and…- Sectors
- Commerce & Consumer Brands
- Authors
- Sajith Pai, Anurag Pagaria
- Published
Blume's Credit Series
Credit is the invisible engine behind nearly every meaningful economic outcome, whether it is a small business buying inventory, a household purchasing its first home, or a solar installer scaling distribution. Yet in India, credit remains structurally under-penetrated relative to the scale and ambition of its economy.This gap is not due to lack of demand, but historically due to gaps in data,…- Authors
- Udayan Pandey, Charulika Raman
- Published
Insights from 11 Years of Mainboard IPOs
India’s Public Markets Aren’t Cyclical. They’re Compounding.A decade of listings suggests the country’s public markets are entering a phase of sustained expansion. India’s public markets, long thought to move in bursts of speculative enthusiasm, are beginning to look more like a compounding machine of capital formation. Over a decade-long review of mainboard listings shows…- Authors
- Vikram Gawande, Dhagash Shah
- Published
The Orbits, They’re a Shiftin’ | Blume Day 2026
The piece uses the metaphor of quantum orbit shifts to describe Blume Ventures’ evolution alongside India’s startup ecosystem. As ambition scales from $100M outcomes to billion- and even $100B-scale visions, orbit shifts are enabled by aligned forces — founder ambition, customer adoption, capital, talent, policy, and infrastructure. India’s digital foundation, rising deep-tech push, and emerging technologies like AI…- Authors
- Karthik Reddy
- Published
How to Evaluate Voice AI Platforms (Without Getting Lost in the Hype)
This is a guest post by Apurv Agrawal, Co-founder and CEO of SquadStack.ai, a Blume Fund II portfolio company. Search got solved. Coding is getting eaten by models. Now we’re entering the next interface shift: Voice as the primary interface for the world. If you’re a CX, growth, or tech leader at a consumer brand, your inbox probably looks like…- Sectors
- Artificial Intelligence
- Authors
- Apurv Agrawal
- Published
Reports
Product Management Playbook
In the age of AI, every job function is changing rapidly, product management included.Product, by itself, has always been a slightly vague role. And in early-stage teams, it becomes even more fluid. What you work on, how you execute, and even what…- Authors
- Marmik Mankodi, Muskan Gupta
Insights from 11 Years of Mainboard IPOs Part 2 - 2025 Review
India’s public markets have quietly become one of the most consequential capital formation machines in the world. From 2015 – 24, 377 companies listed — with combined revenue of ₹16,500 Bn ($218 Bn) and market cap of ₹37,925 Bn ($501 Bn) at listing. By FY25,…- Authors
- Vikram Gawande, Dhagash Shah
Revenue AI: Present and Future
Artificial intelligence is rapidly becoming the operating system of revenue. Whether you build something from scratch in-house or buy a third party platform, AI-native software is reshaping how companies sell, retain customers, and scale growth across every level of the…- Authors
- Sameera Pant
Commentaries
Fantastic Early Customers and Where to Find Them
In 1942, four friends rented a garage in Girgaon, Mumbai, for 75 rupees a month and started making paint. The equipment was coal furnaces and their own hands. Resin cooked over open flame, pigment ground and stirred until it held. They called it The Asian Oil &…- Authors
- Rohit Kaul
- Topics
- #GTM
India's Micro VC Landscape: Who's Writing the First Cheque in 2026?
India’s micro VC ecosystem has scaled rapidly since 2022, growing from ~100 funds to 200 – 250+ by 2026, with larger fund sizes ($25 – 30M vs $10 – 12M earlier). The market is maturing: weaker funds have dropped off, while strong ones are raising subsequent funds. The landscape is…- Authors
- Sarita Raichura, Yashesswin YVRS
AI in Commerce: Where the Real Moats Get Built
The piece argues that most marketplaces are structurally trapped at ~10% CM1 and turn to private labels/ads to compensate — both of which hurt retention. AI is currently being deployed in research (already commoditized), coordination (genuine near-term value, especially in…- Authors
- Marmik Mankodi
The Turing Moment: How SquadStack Built AI That Outsells Humans
SquadStack’s journey traces how a crowdsourced task marketplace evolved, through multiple pivots and crises, into a voice AI leader. Years of operating distributed contact centres helped them quietly accumulate massive, real-world call data. When the AI wave hit, that data…- Authors
- Rohit Kaul, Elton Coelho
Podcasts
How Square Yards Moves ₹18,000 Cr of Real Estate Every Year | S4E8 | Destiny Avenged | Weekday Ep.
We’re back with the final weekday episode from Season 4 of the Blume Podcast.In this epsiode, Karthik Reddy sits down with Tanuj Shori of Square Yards to unpack what it takes to build a PropTech platform that moves ~₹18,000 Cr of real estate every year.If you…- Episode
- Weekday Episode 8
- Authors
- Karthik Reddy
- Published
- Reading Time
- 14 minutes
How 15 Co-Founders Built an ₹18,000 Cr Company | S4E8 | Destiny Avenged | Weekend Ep.
The Anti-Playbook Behind Building A ₹18,000 Cr Real Estate PlatformIndia’s real estate market has always been a nightmare to build in. Broken processes, zero trust, fragmented players everywhere. Most people avoid building in the space. For Tanuj Shori and…- Episode
- Weekend Episode 8
- Authors
- Karthik Reddy
- Published
- Reading Time
- 52 minutes
How Minimalist Hit ₹100Cr in Just 8 Months from launch | S4E7 | Destiny Avenged | Weekday Ep
We are back with another crisp weekday episode of S4 of the Blume Podcast. In this episode, Karthik Reddy sits down with Mohit Yadav of Minimalist to unpack the secret sauce behind India’s fastest-growing new-age beauty brand of the decade. In case you missed the full…- Episode
- Weekday Episode 7
- Authors
- Karthik Reddy
- Published
- Reading Time
- 14 minutes
How Minimalist Won India’s Skincare Market By Being Transparent | S4E7 | Destiny Avenged | Weekend Ep.
What does it take to build a ₹3000Cr skincare brand in the middle of a global pandemic — without celebrity endorsements, influencer hype, or big-budget marketing?In this episode of S4 of the Blume Podcast, Karthik sits down with Mohit Yadav, Co-founder of Minimalist,…- Episode
- Episode 7
- Authors
- Karthik Reddy
- Published
- Reading Time
- 53 minutes
Newsletters
How to Evaluate Voice AI (when every demo looks the same)
Dear Reader,- Type
- Blume Field Notes
- Published
S4 E6: Blume Podcast | Ather at ₹26,000 Cr: The IIT Madras Experiment That Became an EV Giant
Dear Reader,- Type
- Blume Field Notes
- Published
S4 E5: Blume Podcast | The Man Who Built 3 Bitcoin Unicorns
Dear Reader,- Type
- Blume Field Notes
- Published
S4 E4: Blume Podcast | How MakeMyTrip Built a ₹60,000 Cr/$7B+ Internet Travel Company
Dear Reader,- Type
- Blume Field Notes
- Published
Books
GTM Field Notes: B2B Edition
Selected snippets from Blume's 2023-24 portfolio learning sessions with founders and executives of India's leading B2B companies like Freshworks, LogiNext and Whatfix. The book shares proven playbooks and lessons on key…- Current Section
- Book
- Authors
- Abishek Murthy, Anand Venkatraman, Khadim Batti…+9
GTM Field Notes: B2C Edition
Curated insights from Blume's 2023-24 portfolio learning sessions with founders and executives of India's top consumer brands including Myntra, Licious, Teabox, and IndiaGold. The book shares practical knowledge on key…- Current Section
- Book
- Authors
- Abhishek Patil, Aditya Shankar, Amith Prabhu…+13