Reports

  • Rohit Field Notes Cover Image 13

    Product Management Playbook

    In the age of AI, every job function is changing rapidly, product management included.Product, by itself, has always been a slightly vague role. And in early-stage teams, it becomes even more fluid. What you work on, how you execute, and even what…
    Authors
    Marmik Mankodi, Muskan Gupta
  • Rohit Field Notes Cover Image 12

    Insights from 11 Years of Mainboard IPOs Part 2 - 2025 Review

    India’s public markets have quietly become one of the most consequential capital formation machines in the world. From 2015 – 24, 377 companies listed — with combined revenue of ₹16,500 Bn ($218 Bn) and market cap of ₹37,925 Bn ($501 Bn)  at listing. By FY25,…
    Authors
    Vikram Gawande, Dhagash Shah
  • Rohit Field Notes Cover Image 11

    Revenue AI: Present and Future

    Artificial intelligence is rapidly becoming the operating system of revenue. Whether you build something from scratch in-house or buy a third party platform, AI-native software is reshaping how companies sell, retain customers, and scale growth across every level of the…
    Authors
    Sameera Pant

Commentaries

  • Blod cover 4

    How to get from an AI demo to an enterprise customer: The 95% Problem

    There is broad agreement that AI will change how enterprises work. The cost of building has fallen, and a small team can now put together something that would once have taken months. And yet our conversations with early teams have often swung between euphoria and deep…
    Authors
    Arpit Agarwal, Yash Jain
  • Blog cover sample 1 1

    Why we invested in Lumio

    Lumio has raised their Series A of $12M led by us at Blume Ventures (Fund V).  We’re backing Raghu Reddy and Kailash Sankaranarayan as they build India’s next big consumer electronics brand. India has lived with…
    Authors
    Marmik Mankodi
  • Whats App Image 2026 10 01 at 13 54 48

    How Procol Took Procurement From WhatsApp to AI Agents

    A designer from Jaipur saw grocery buyers awarding crores over WhatsApp, and realised that this could be solved via software. Eight years and a couple of iterations later, Procol runs procurement for 250+ enterprises in more than 10 countries. This is their…
    Authors
    Sairam Krishnan, Rinushree Senthilkumar
  • Credit Series Chapter 1: MSME Secured Credit (LAP)

    In our introduction to the Blume Credit Series, we laid out how India’s credit landscape is being reshaped; read the entire piece here — link. This chapter throws light on Loan Against Property (LAP)…
    Authors
    Udayan Pandey, Charulika Raman

Podcasts

Newsletters

Books

  • A blue book cover titled “GO-TO-MARKET FIELD NOTES (B2B Edition)” by Blume is shown standing upright. The subtitle reads “Open-Source insights from Closed Door Sessions by India’s best founders and operators.” The design features a dark-to-light blue gradient with subtle diagonal line patterns, and the Blume logo appears at the top

    GTM Field Notes: B2B Edition

    Selected snippets from Blume's 2023-24 portfolio learning sessions with founders and executives of India's leading B2B companies like Freshworks, LogiNext and Whatfix. The book shares proven playbooks and lessons on key…
    Current Section
    Book
    Authors
    Abishek Murthy, Anand Venkatraman, Khadim Batti…+9
  • Image showing a book cover titled ‘Go-To-Market Field Notes, B2C Edition,’ describing a slightly angled version of the same book, including consistent typography and branding, highlighting design uniformity

    GTM Field Notes: B2C Edition

    Curated insights from Blume's 2023-24 portfolio learning sessions with founders and executives of India's top consumer brands including Myntra, Licious, Teabox, and IndiaGold. The book shares practical knowledge on key…
    Current Section
    Book
    Authors
    Abhishek Patil, Aditya Shankar, Amith Prabhu…+13