Blume
Blume Podcast Season 4

Library

  • A blue book cover titled “GO-TO-MARKET FIELD NOTES (B2B Edition)” by Blume is shown standing upright. The subtitle reads “Open-Source insights from Closed Door Sessions by India’s best founders and operators.” The design features a dark-to-light blue gradient with subtle diagonal line patterns, and the Blume logo appears at the top

    GTM Field Notes: B2B Edition

    Selected snippets from Blume’s 2023 – 24 portfolio learning sessions with founders and executives of India’s leading B2B companies like Freshworks, LogiNext and Whatfix. The book shares proven playbooks and lessons on key B2B GTM levers — Customer Discovery, Outbound Sales, Inbound Marketing, Pricing and more.
    Authors
    Abishek Murthy, Anand Venkatraman, Khadim Batti…+9
    Published
  • Image showing a book cover titled ‘Go-To-Market Field Notes, B2C Edition,’ describing a slightly angled version of the same book, including consistent typography and branding, highlighting design uniformity

    GTM Field Notes: B2C Edition

    Curated insights from Blume’s 2023 – 24 portfolio learning sessions with founders and executives of India’s top consumer brands including Myntra, Licious, Teabox, and IndiaGold. The book shares practical knowledge on key B2C GTM levers — Performance Marketing, SEO & Content, Brand Marketing, and Team & Funnel Design.
    Authors
    Abhishek Patil, Aditya Shankar, Amith Prabhu…+13
    Published