Library
- Insights drawn from what we’re seeing on the ground — how markets are evolving, what’s being left behind, and what will matter most in 2026.
Blume Perspectives 2026 | The DefenseTech Awakening: How Crisis Became Catalyst
- Current Section
- Commentary
- Authors
- Arpit Agarwal
Blume 2026 Perspectives | The Case for Atoms, Structural Shifts, and Young Founders
- Current Section
- Commentary
- Authors
- Sajith Pai
Blume 2026 Perspectives | From the Year of Agents to the Year of Agentic Workforce
- Current Section
- Commentary
- Authors
- Sanjay Nath, Sumangal Vinjamuri
- The brightest signal for founders/operators in a noisy world.
Quick Commerce Handbook: Field Notes from the Frontlines
- Current Section
- Commentary
- Authors
- Rohit Kaul
From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS
- Current Section
- Commentary
- Authors
- Rohit Kaul
The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
6 lessons on GTM and Growth for Vertical SaaS Companies
- Current Section
- Commentary
- Authors
- Anurag Pagaria
ESOP 201: Beyond Basics to the Questions That Actually Matter
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
Decoding Exit Patterns in the Indian Startup Ecosystem | Blume Ventures’ Perspective
- Current Section
- Commentary
- Authors
- Karthik Reddy
From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
The Rough Guide to Building an Enterprise SaaS Dhandha in India
- Current Section
- Commentary
- Authors
- Rohit Kaul
Unlocking High-Value Accounts: The Essential Account-Based Marketing Playbook for SaaS Startups
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
Part 1: The new initiatives / 0 to 1 handbook
- Current Section
- Commentary
- Authors
- Marmik Mankodi
Attention Is All You Need: Mastering the Art of Fundraise Announcements
- Current Section
- Commentary
- Authors
- Rohit Kaul
Cracking the Code: Emerging Monetization Strategies for Digital Businesses in India 2
- Current Section
- Commentary
- Authors
- Mithun Madhusudan
TAM: Notes & Thoughts
- Current Section
- Commentary
- Authors
- Sajith Pai
The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders
- Current Section
- Commentary
- Authors
- Ravi Kaushik Rajagopal
Strategies for growing user retention
- Current Section
- Commentary
- Authors
- Marmik Mankodi
Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
Driving performance via influencer marketing
- Current Section
- Commentary
- Authors
- Marmik Mankodi
Selling Smart: The Insider's Guide to SaaS Success in India
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman, Rohit Kaul
A Founder's Guide to Successful IPO Marketing Campaign
- Current Section
- Commentary
- Authors
- Rohit Kaul
- A public listing is a defining moment in a startup’s journey. We’ve compiled everything you need to know about preparing for an IPO, including debunking common myths.
Learnings from Indian SME IPOs since the inception of the SME Exchange in 2012
- Current Section
- Report
- Authors
- Dhagash Shah, Vikram Gawande, Harshit Luthra
Insights from a decade of Indian Mainboard IPOs | Part 2: Financials, Valuation and Employee Metrics
- Current Section
- Report
- Authors
- Aria Pradhan, Vikram Gawande
Insights from a decade of Indian Mainboard IPOs | Part 1: Issue Sizes, Timelines, Costs and Use of Proceeds
- Current Section
- Report
- Authors
- Aria Pradhan, Vikram Gawande
(TL;DR) Keep Calm And Take The Road Less Travelled (A Three-Part Essay)
- Current Section
- Commentary
- Authors
- Karthik Reddy
PART I: Keep Calm And Go All The Way To The IPO Bell (At Least In Your Head)
- Current Section
- Commentary
- Authors
- Karthik Reddy
PART II: Keep Calm And Pick A ‘Listable-Founder’ Mindset
- Current Section
- Commentary
- Authors
- Karthik Reddy
PART III Epilogue
- Current Section
- Commentary
- Authors
- Karthik Reddy
Making your public appearance: a company's guide to becoming IPO-ready
- Current Section
- Commentary
- Authors
- Disha Sharma
Startups can build valuable companies even without a big bang, billion-dollar public market debut
- Current Section
- Commentary
- Authors
- Vikram Gawande
How have Tech companies which listed with less than Rs 5000Cr Market Cap performed?
- Current Section
- Commentary
- Authors
- Vikram Gawande
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A Founder's Guide to Successful IPO Marketing Campaign
- Current Section
- Commentary
- Authors
- Rohit Kaul
- Delve into the inspiring stories of Blume’s portfolio companies, where unwavering resilience meets insightful reflections on the long, winding road of entrepreneurial journey.
The Turing Moment: How SquadStack Built AI That Outsells Humans
- Current Section
- Commentary
- Authors
- Rohit Kaul
Code, Community, and Capital Efficiency: How Namma Yatri Outmaneuvered Ride-Hailing Giants
- Current Section
- Commentary
- Authors
- Elton Coelho
Hidden in Plain Sight: How Two IITians Electrified India's Last Mile, One Battery Swap at a Time
- Current Section
- Commentary
- Authors
- Elton Coelho
From Trading Algorithms to Teaching AI to Farm: How Jaisimha Rao is Revolutionising Agriculture
- Current Section
- Commentary
- Authors
- Elton Coelho
A Pixxel Perfect Vision: How India's Space Startup is Redefining Earth Observation
- Current Section
- Commentary
- Authors
- Elton Coelho
The Impossible Machine: How Two Indian Engineers Built a Manufacturing Juggernaut Against All Odds
- Current Section
- Commentary
- Authors
- Elton Coelho
The Trust Broker: How IDfy's Ashok Hariharan Built a Digital Verification Powerhouse
- Current Section
- Commentary
- Authors
- Elton Coelho
From Service Engineer to Servify: How Sreevathsa Prabhakar Is Transforming the Boring After-Sales Service Industry into a Billion-Dollar Opportunity
- Current Section
- Commentary
- Authors
- Elton Coelho
Bridging the India-Bharat Divide: Jai Kisan's Journey to Empower a Billion Indians
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
Championing 'Mohalle ka Shahrukh Khan': How Classplus is Transforming Creators into Entrepreneurs
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
Here’s to The Crazy Ones | WebEngage's Unconventional Path to Glory
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
The Road Less Taken: How IntrCity Combines Data and Hospitality to Reshape Bus Travel
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
The Beauty Unicorn Rises: Purplle's Tale of Grit, Growth, and Glory
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
The Lord of the Rings: The Quest for Ultimate Well-being
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
BITS and Atoms: GreyOrange's Quest to Build First Indian $1 Billion ARR Deep-Tech Company
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
Stellapps: A Milky Way of Products creating White Revolution 2.0
- Current Section
- Commentary
- Authors
- Rohit Kaul
HealthifyMe: The Life-Changing Magic of Tidying up Your Fitness Habits with an AI-coach
- Current Section
- Commentary
- Authors
- Disha Sharma
Around the world in a Pixxel daze: how Pixxel’s satellites are keeping an eye on the future
- Current Section
- Commentary
- Authors
- Editorial Team, Disha Sharma
Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets
- Current Section
- Commentary
- Authors
- Disha Sharma
Fantastic Fumes and Where to Find them: Carbon Clean's attempt at a Net Zero Emissions Future
- Current Section
- Commentary
- Authors
- Disha Sharma
- Explore Blume’s collection of insights and strategies to help SaaS startups successfully navigate the complex go-to-market landscape.
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From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS
- Current Section
- Commentary
- Authors
- Rohit Kaul
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The Rough Guide to Building an Enterprise SaaS Dhandha in India
- Current Section
- Commentary
- Authors
- Rohit Kaul
AI x CFOs - At the forefront of transforming finance | Blume Perspective
- Current Section
- Commentary
- Authors
- Sumangal Vinjamuri
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From Coding to Closing: A Technical Founder's Primer to Excel at Outbound Sales
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
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Unlocking High-Value Accounts: The Essential Account-Based Marketing Playbook for SaaS Startups
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
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Selling Smart: The Insider's Guide to SaaS Success in India
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman, Rohit Kaul
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Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
Building a Successful PLG-Led GTM: A Zero to One Primer
- Current Section
- Commentary
- Authors
- Rohit Kaul
-
The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders
- Current Section
- Commentary
- Authors
- Ravi Kaushik Rajagopal
Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel
- Current Section
- Commentary
- Authors
- Rohit Kaul, Laveena Punjabi
Srikrishnan Ganesan, co-founder and CEO of SaaS startup Rocketlane, on building and growing successful communities
- Current Section
- Commentary
- Authors
- Rohit Kaul
Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale
- Current Section
- Commentary
- Authors
- Rohit Kaul
Building a sales pipeline that converts with Shruti Kapoor of Clari and Ex-Wingman
- Current Section
- Commentary
- Authors
- Rohit Kaul
Breaking into the US SaaS Market: The $1 Million Journey
- Current Section
- Commentary
- Authors
- Ravi Kaushik Rajagopal
- Blume’s curated collection of insights and strategies to help B2C startups crack the code for successful go-to-market execution.
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Quick Commerce Handbook: Field Notes from the Frontlines
- Current Section
- Commentary
- Authors
- Rohit Kaul
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The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg
- Current Section
- Commentary
- Authors
- Vignesh Jeyaraman
Growing Organically on Instagram: An Anti-Playbook for D2C Brands
- Current Section
- Commentary
- Authors
- Gowri N Kishore
Pricing Strategy For Startups
- Current Section
- Commentary
- Authors
- Marmik Mankodi
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Strategies for growing user retention
- Current Section
- Commentary
- Authors
- Marmik Mankodi
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Driving performance via influencer marketing
- Current Section
- Commentary
- Authors
- Marmik Mankodi
Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience
- Current Section
- Commentary
- Authors
- Disha Sharma
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
- Current Section
- Commentary
- Authors
- Disha Sharma
Things to keep in mind while starting or scaling performance marketing
- Current Section
- Commentary
- Authors
- Marmik Mankodi
The First Principles of Building A Content-First D2C Brand
- Current Section
- Commentary
- Authors
- Shreevar Chhotaria
Driving under influence: Lessons in Influencer Marketing By Rahul Dash of Purplle
- Current Section
- Commentary
- Authors
- Disha Sharma
- A collection of essential reading on what a career in venture capital looks like and how you can set yourself on the path.
Compounding Careers in VC: The Real "Super Returns"
- Current Section
- Commentary
- Authors
- Ria Shroff Desai
Careers in VC Playlist by Karthik Reddy and Ashish Fafadia
- Current Section
- Video
- Authors
- Karthik Reddy, Ashish Fafadia
Breaking into VC: The Rough Guide
- Current Section
- Commentary
- Authors
- Sajith Pai
A VC's Thoughts on How Senior Corporate Leaders Should Explore and Approach Startups
- Current Section
- Article
- Authors
- Sajith Pai
How Did You Get Here: Unlocking the Power of The Partner's Office in Venture Capital
- Current Section
- Commentary
- Authors
- Ria Shroff Desai, Adithya Santhosh
Making Investors Succeed in Venture Capital with Mudita Narsaria | How Did You Get Here
- Current Section
- Commentary
- Authors
- Ria Shroff Desai, Mudita Narsaria
Driving Community in Venture Capital with Deepika Jain | How Did You Get Here
- Current Section
- Commentary
- Authors
- Ria Shroff Desai, Deepika Jain
Building Market Networks in Venture Capital with Gautham Sivaramakrishnan | How Did You Get Here
- Current Section
- Commentary
- Authors
- Ria Shroff Desai, Gautham Sivaramakrishnan
Creating A Great Place To Work at a VC Fund with Ria Shroff Desai | How Did You Get Here
- Current Section
- Commentary
- Authors
- Ria Shroff Desai
Building a Content-first Venture Capital fund with Rohit Kaul | How Did You Get Here
- Current Section
- Commentary
- Authors
- Ria Shroff Desai, Rohit Kaul
Venture Capital: A Deep Apprenticeship
- Current Section
- Commentary
- Authors
- Karthik Reddy
