Unlocking B2C Go-To-Market

“Quick Commerce Handbook: Field Notes from the Frontlines,” offers a comprehensive guide to achieving sustainable growth in the quick commerce sector. It features battle-tested insights from three experienced founders: Prince (Plush), Tushar (Perfora), and Sri (Gobblecube), who…

In the Indian consumer brand landscape, there’s often a tension between rapid growth and financial discipline. While many startups choose the high-burn path to scale, some companies have made the interesting choice to prioritize capital efficiency alongside growth.…

You are a D2C brand with a fantastic product that’s different from anything else in the market. You know people will love it, if only you can get them to try it. But how do you reach them? It’s going to take a while to get listed on marketplaces and quick commerce apps,…

Pricing is one of the most powerful — but underutilized — levers for startup growth and profitability. This playbook distills insights from leading startups and enterprises like Adobe, Lenskart, and Zoom to help founders make smarter decisions. From transitioning pricing models to…

LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…

As a consumer-tech investor at Blume Ventures, I often speak to founders who find it difficult to measure the performance of influencer videos effectively. While influencer marketing is a hard-to-measure channel, it is also increasingly becoming more important. Influencers…

Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for ​“fan” would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal…

Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the ​“keep…

Marmik Mankodi’s primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

It’s hard to miss out on a content piece by The Whole Truth Foods. They’re fun, informative, educational, and very rarely boring. Shashank Mehta, founder and CEO of The Whole Truth Foods, is on a mission to build India’s most loved D2C brand, backed by Matrix…

A decade ago, you’d think only a celebrity endorsement on the TV could scream ​“we have arrived” for a product. Scrolling through a tiny screen watching an influencer perform a fun skit about your new sunscreen launch now has the same effect. Working with…