Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers
Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
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Sectors
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Horizontal SaaS
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Authors
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Rohit Kaul
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Topics
- #Marketing
- #B2B
- #GTM
- #PMF
- #SaaS