Library

Apr 2026

  • Fantastic early customers and where to find them

    Fantastic Early Customers and Where to Find Them

    In 1942, four friends rented a garage in Girgaon, Mumbai, for 75 rupees a month and started making paint. The equipment was coal furnaces and their own hands. Resin cooked over open flame, pigment ground and stirred until it held. They called it The Asian Oil &
    Authors
    Rohit Kaul
    Topics
    • #GTM

Mar 2026

  • Rohit Field Notes Cover Image 10

    India's Micro VC Landscape: Who's Writing the First Cheque in 2026?

    India’s micro VC ecosystem has scaled rapidly since 2022, growing from ~100 funds to 200 – 250+ by 2026, with larger fund sizes ($25 – 30M vs $10 – 12M earlier). The market is maturing: weaker funds have dropped off, while strong ones are raising subsequent funds. The landscape is…
    Authors
    Sarita Raichura, Yashesswin YVRS
  • Clean Shot 2026 03 23 at 16 27 41

    Why We Invested in BIDSO

    We are thrilled to announce our $4m investment in BIDSO, an Original Design Manufacturer (ODM) for outdoor toys and baby hardlines. This is part of a larger $5.5m equity round. BIDSO previously raised a $1.5m round led by Peer Capital, supported by Sadev Ventures, both…
    Sectors
    Commerce & Consumer Brands
    Authors
    Sajith Pai, Anurag Pagaria

Feb 2026

  • Slide showing a cart stacked with a large volume of flattened cardboard tied together and transported on a street

    AI in Commerce: Where the Real Moats Get Built

    The piece argues that most marketplaces are structurally trapped at ~10% CM1 and turn to private labels/​ads to compensate — both of which hurt retention. AI is currently being deployed in research (already commoditized), coordination (genuine near-term value, especially in…
    Authors
    Marmik Mankodi
  • Untitled design 76

    The Orbits, They’re a Shiftin’ | Blume Day 2026

    The piece uses the metaphor of quantum orbit shifts to describe Blume Ventures’ evolution alongside India’s startup ecosystem. As ambition scales from $100M outcomes to billion- and even $100B-scale visions, orbit shifts are enabled by aligned forces — founder ambition, customer…
    Authors
    Karthik Reddy

Jan 2026

  • Navigating the Silicon Frontier Blog Banner

    The Turing Moment: How SquadStack Built AI That Outsells Humans

    SquadStack’s journey traces how a crowdsourced task marketplace evolved, through multiple pivots and crises, into a voice AI leader. Years of operating distributed contact centres helped them quietly accumulate massive, real-world call data. When the AI wave hit, that data…
    Authors
    Rohit Kaul, Elton Coelho
  • Slide showing a futuristic illustration of defense technologies including drones, ships, aircraft, satellites, and tanks connected via digital networks with a central shield icon

    Blume Perspectives 2026 | The DefenseTech Awakening: How Crisis Became Catalyst

    2025 began with bets on DefenseTech, green hydrogen and semiconductors, but border conflict shifted focus. Gaps in drones and electronic warfare sparked rapid startup activity, backed by emergency procurement. Momentum should last 2 – 3 years, with spillovers into aviation…
    Sectors
    DeepTech
    Authors
    Arpit Agarwal
  • Slide showing a female using a mobile device with icons above representing commerce and logistics such as shopping cart, payments, delivery, and location tracking

    Blume 2026 Perspectives | The Case for Atoms, Structural Shifts, and Young Founders

    The piece outlines continuity in focus for 2025 – 26: India’s structural shift toward formalisation, AI as a lever for Indian founders to disrupt global verticals, and large opportunities in physical, under-innovated atoms” businesses. It notes VCs going global, Blume’s…
    Authors
    Sajith Pai
  • Slide showing a futuristic illustration of an AI-driven network with multiple human figures connected via glowing lines, representing an agentic or collaborative digital workforce

    Blume 2026 Perspectives | From the Year of Agents to the Year of Agentic Workforce

    AI is transitioning from individual agents to a collaborative agentic workforce.” While 2025 delivered solid progress on AI benchmarks through reasoning models and RLVR, the real story is behavioral: agentic inference is the fastest-growing usage pattern, with models executing…
    Sectors
    Artificial Intelligence
    Authors
    Sanjay Nath, Sumangal Vinjamuri

Dec 2025

  • Slide showing an illustration of a person reading while surrounded by books, vinyl records, and a podcast recording setup

    Blume Recommends: Our favorite books, AI tools, podcasts, and more from 2025!

    The Blume team’s year-end recommendations span books, shows, podcasts, AI tools, music, and lived experiences. From decision-making and hospitality to thrillers, productivity workflows, travel, and family traditions, it’s a curated mix of insights, inspiration, and joy worth…
    Authors
    Elton Coelho, Ria Shroff Desai, Sajith Pai…+5
  • Untitled design 18

    Why we invested in Confido Health

    The US healthcare system faces a deep administrative staffing crisis that hiring alone can’t fix. Rising labour costs, high turnover, and missed calls are directly hurting hospital revenue. At the same time, voice AI has matured enough to handle real conversations and integrate…
    Sectors
    Artificial Intelligence
    Authors
    Sanjay Nath, Sumangal Vinjamuri, Shrey Shah
    Topics
    • #Investing
  • Slide titled ‘3 Signals of a Voice AI Platform That Actually Works,’ describing three sections including natural conversations at scale, a real platform under the hood with ASR and orchestration, and operational muscle beyond technology, with SquadStack.ai and Blume branding visible, highlighting evaluation criteria.

    How to Evaluate Voice AI Platforms (Without Getting Lost in the Hype)

    This is a guest post by Apurv Agrawal, Co-founder and CEO of Squad​Stack​.ai, a Blume Fund II portfolio company. Search got solved. Coding is getting eaten by models. Now we’re entering the next interface shift: Voice as…
    Sectors
    Artificial Intelligence
    Authors
    Apurv Agrawal

Oct 2025

  • Whats App Image 2025 10 28 at 14 43 16

    Initial $175 Million Close Of Our Fund V (Target Of $250–275 Million For The Final Close)

    Blume Ventures has announced the initial close of Fund V at $175 million, targeting a final close of $250 – 275 million by early 2026. The fund, marking Blume’s 15th anniversary, continues its focus on early-stage Indian ventures across health-tech, consumer, fintech, and…
    Authors
    Karthik Reddy
    Topics
    • #Fundraising
  • Slide titled “Building AOPs That Work: Real Lessons From Seasoned D2C Founders” with Blume branding and abstract line art with rupee symbols

    Building AOPs That Work: Real Lessons from Seasoned D2C Founders

    Discover how seasoned D2C founders Romita Mazumdar (Foxtale) and Abhishek Agarwal (Farmley) built ₹400 crore consumer brands using comprehensive annual operating plans as daily operating systems. Learn proven, practical frameworks for channel-wise P&L planning, SKU-level…
    Sectors
    Commerce & Consumer Brands
    Authors
    Rohit Kaul
  • Slide titled “Code, Community, and Capital Efficiency: How Namma Yatri Outmaneuvered Ride-Hailing Giants” with Namma Yatri and Blume branding, showing Magizhan Selvan and Shanmugavel Mani Subbiah (Shan M S)

    Code, Community, and Capital Efficiency: How Namma Yatri Outmaneuvered Ride-Hailing Giants

    Namma Yatri was born from a grassroots driver movement in Bangalore seeking a fair alternative to exploitative ride-hailing apps. The founders, Mags and Shan — engineers from Juspay — immersed themselves as auto drivers to deeply understand their challenges. Their empathy-led…
    Authors
    Elton Coelho, Rohit Kaul
    Topics
    • #Spotlight
  • IMG 6709 2

    Why We Invested in OZi

    Blume Ventures announced its seed investment in OZi, a vertical quick commerce startup focused on baby care, founded by Amit Sah (ex-Oyo, Ola, Pristyn Care). The firm’s thesis: just as vertical e‑commerce (e.g., Myntra, FirstCry) emerged alongside horizontal players (Amazon,…
    Sectors
    Vertical Commerce
    Authors
    Sajith Pai, Anurag Pagaria
    Topics
    • #Fundraising

Sep 2025

  • Manufacturing

    Why We Invested in iDO Devices: Building India's Electronics ODM Champion

    India’s electronics manufacturing is at a turning point. While brands understand consumers, they still depend on China for design and manufacturing. Original Design Manufacturers (ODMs) like iDO Devices bridge this gap by managing the entire product journey — from chipset…
    Sectors
    DeepTech
    Authors
    Arpit Agarwal
  • Lucira

    Why we invested in Lucira

    Blume Ventures spent 2024 deeply evaluating the jewellery and lab-grown diamond (LGD) market, debating whether it could create a ₹1000 Cr outcome. Despite skepticism around brand-building and consumer trust, the firm found conviction in Lucira, led by Rupesh and Vandana. Their…
    Sectors
    Commerce & Consumer Brands
    Authors
    Apurva Dixit
  • Bck2

    WizCommerce raises a $8m Series A led by Peak XV Partners

    We are pleased to announce that WizCommerce has raised an emphatic $8m Series A led by India’s largest venture fund, Peak XV Partners (erstwhile Sequoia Capital India). Strong growth momentum, intense customer love demonstrated in 205% NRR, and effusive ref checks,…
    Sectors
    Commerce Enabler
    Authors
    Sajith Pai
  • Image showing illustration of a building with upward arrow and a rocket launching, representing growth

    Great Businesses vs VC Backable Businesses

    The Indian startup ecosystem is maturing, shifting from chasing valuations to focusing on fundamentals. Venture capital thrives on outliers, not averages — returns come from a handful of fund-returners. What makes a business VC-backable is not just being great,” but showing…
    Authors
    Marmik Mankodi