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Indus Valley Annual Report 2024
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Gawande
Jul 2024
Unlocking High-Value Accounts: The Essential Account-Based Marketing Playbook for SaaS Startups
Did you know that one of the earliest success stories of an Account-Based Marketing motion, or ABM motion, was so successful that it ended up in an antitrust lawsuit? In 1884, John Henry Patterson acquired a small cash register company in Dayton,…
Authors
Vignesh Jeyaraman
Part 1: The new initiatives / 0 to 1 handbook
Before joining the investment team at Blume Ventures, I worked on starting various platforms and brands. Some of these platforms/brands have scaled up to become multi-million-dollar monthly revenue businesses. But how do you find that big idea and ensure it reaches your ideal…
Authors
Marmik Mankodi
Attention Is All You Need: Mastering the Art of Fundraise Announcements
“Fundraise announcement is a once-in-two-year opportunity to get all eyes on you. You’ll do other announcements as well, but they will not get the same interest as a funding announcement. So, why would you not put in every effort to get maximum attention and grab as…
Authors
Rohit Kaul
Cracking the Code: Emerging Monetization Strategies for Digital Businesses in India 2
For those of us who are in the business of observing the Indian consumer, Blume’s Indus Valley Report is the perfect starting point. The report splits the Indian consumer into three distinct sets - India 1, 2, and 3. The India 1 consumer set is the top ~120M consumers…
Authors
Mithun Madhusudan
TAM: Notes & Thoughts
Reflections on Total Addressable Market (TAM); why TAM doesn’t matter but thinking about it matters. If you are a founder and get a pass from a VC who cites low TAM (Total Addressable Market) as a reason for passing, then rest assured that in nine out of ten…
Authors
Sajith Pai
Jun 2024
The Road Less Taken: How IntrCity Combines Data and Hospitality to Reshape Bus Travel
Imagine being a mother of two young kids, taking a bus from Bengaluru to Chennai, one of the busiest inter-state routes in India. The seats are smelly. There’s an old film playing on a ragtag TV. The brakes barely work. Every turn makes you a little…
Authors
Shreevar Chhotaria
Topics
#
Spotlight
May 2024
The Beauty Unicorn Rises: Purplle's Tale of Grit, Growth, and Glory
“I always wondered, 'Who copies someone else's makeup or look?' Then I spoke to 18-year-old Gudiya (name changed) from Calcutta. This call opened my eyes. She said women over 25 usually go to a beauty parlor for family weddings. We're…
Sectors
Commerce & Consumer Brands
Authors
Shreevar Chhotaria
The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders
You have an idea and a prototype or a minimum viable product. Now, you want to talk to customers to get them to use or buy your product. What do you do next? Many founders, especially technical ones, get stuck at this stage. This…
Sectors
B2B & Vertical Saas, Horizontal SaaS, Infrastructure SaaS & Dev Tools
Authors
Ravi Kaushik Rajagopal
Strategies for growing user retention
LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…
Sectors
ConsumerTech, B2B Commerce & Marketplaces, B2B & Vertical Saas
Authors
Marmik Mankodi
Topics
#
Marketing
#
CustomerAcquisition
Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
“Sell me this pen.” In the final scene of The Wolf of Wall Street, Leonardo DiCaprio's Jordan Belfort walks around a large conference room, asking everyone to sell him a pen. The attendees look puzzled and mumble about…
Sectors
B2B & Vertical Saas, Horizontal SaaS, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman
Apr 2024
Driving performance via influencer marketing
As a consumer-tech investor at Blume Ventures, I often speak to founders who find it difficult to measure the performance of influencer videos effectively. While influencer marketing is a hard-to-measure channel, it is also increasingly becoming more important. Influencers…
Authors
Marmik Mankodi
A Founder's Guide to Successful IPO Marketing Campaign
“Founders often overlook IPO as a marketing campaign and don’t spend enough time with the marketing function, which is a missed opportunity. You have to convince investors of all sizes - HNIs, institutional, as well as retail to invest, and you are competing with multiple…
Authors
Rohit Kaul
Why Blume Ventures invested in Bambrew
We released the first draft of our opinions on the circular economy in May 2023. Almost a year later, we identified an…
Sectors
ClimateTech
Authors
Arpit Agarwal, Venkatesh Modi
BITS and Atoms: GreyOrange's Quest to Build First Indian $1 Billion ARR Deep-Tech Company
Imagine a startup with millions of dollars in ARR. Now, make a hard pivot because you are convinced the future is starkly different from what you see today. Give up almost all revenue. Rebuild the business brick by brick to tens…
Authors
Shreevar Chhotaria
Topics
#
Spotlight
Why Blume Ventures invested in SiftHub.
Today, we are proud to announce that we are co-leading a $5.5M seed round in Sifthub - an AI SaaS startup founded by Manisha Raisinghani - which aims to transform how sales and pre-sales teams discover knowledge and generate responses.
Sectors
Horizontal SaaS
Authors
Sanjay Nath, Sumangal Vinjamuri
Topics
#
FundingAnnouncement
PMF Convo #16 – Shubham Goel, Affinity
Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ‘15 when they were still students. Since then they have built it into a ‘late eight figures’ ($ m) revenue business in the crowded CRM category.
Authors
Sajith Pai, Shubham Goel
Topics
#
ProductMarketFit
Mar 2024
PMF Convo #15 – Ranjeet Pratap Singh, Pratilipi
Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to…
Authors
Sajith Pai, Ranjeet Pratap Singh
Topics
#
ProductMarketFit
Selling Smart: The Insider's Guide to SaaS Success in India
Selling SaaS in India requires a nuanced understanding of local market dynamics, emphasizing the importance of face-to-face interactions over digital communications, leveraging personal networks for introductions, and aligning product offerings with the specific needs and…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman, Rohit Kaul
Topics
#
SaaS
PMF Convo #14 – Vinay Hiremath, Loom
Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.
Authors
Sajith Pai, Vinay Hiremath
Topics
#
ProductMarketFit
PMF Convo #13 – Arindam Paul, Atomberg
Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…
Authors
Sajith Pai, Arindam Paul
Topics
#
ProductMarketFit
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