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Jun 2023
  • Pricing Persona fit header image

    Pricing 201 for B2B SaaS companies: Price-Persona Fit

    This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
    Sectors
    Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #GTM
    • #SaaS
    • #Sales
May 2023
  • SAAS1

    How should you think of a growth role in a B2B SaaS company

    Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…
    Authors
    Disha Sharma
    Topics
    • #Marketing
    • #useracquisition
    • #SaaS
    • #Sales
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