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Apr 2023
  • Screenshot 2023 04 19 at 3 35 13 PM f1682312341

    The Art and Science of PMF

    What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…
    Authors
    Sajith Pai
    Topics
    • #Hiring
    • #Marketing
    • #ProductManagement
    • #useracquisition
    • #CustomerAcquisition
Sep 2014

  • What’s Your Whale Strategy?

    Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…
    Authors
    Sanjay Nath
    Topics
    • #Marketing
    • #ConsumerBehaviour
    • #CustomerAcquisition
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