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Clear filters
Nov 2023
  • Daniel Zarick CEO and co founder Arrows

    Daniel Zarick, founder and CEO of Arrows, on building SaaS products on top of data platforms

    Daniel: “On the other hand, we were confident that improving the customer-facing checklist would differentiate our product and help convert prospects into customers. So we took a bold decision: rather than just forgoing improvements to the dashboard, we…
    Sectors
    Infrastructure SaaS & Dev Tools, Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #B2B
    • #GTM
    • #SaaS
Oct 2023
  • Sachin Exotel cover image

    Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel

    In the last two decades, the software-as-a-service (SaaS) industry has reshaped how enterprises operate, communicate, and grow, becoming the backbone of modern enterprises. Today, software accounts for ~20 percent of the total enterprise spending on technology but has a value…
    Sectors
    Horizontal SaaS
    Authors
    Rohit Kaul, Laveena Punjabi
    Topics
    • #GTM
    • #SaaS
Jul 2023
  • Avlesh Singh Header Image

    Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers

    Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
    Sectors
    Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #Marketing
    • #B2B
    • #GTM
    • #PMF
    • #SaaS
  • Whats App Image 2023 07 12 at 21 32 00

    So, You Want to Find PMF in the US?

    Note from the Blume team Anurag: “Don’t fall for the fantasy that you will have a bit of success in India, and then try out the U.S. on the side and hopefully get traction in both. Some first-time founders try to square the…
    Sectors
    Horizontal SaaS, SMB & Vertical SaaS, Infrastructure SaaS & Dev Tools
    Authors
    Anurag Wadehra
    Topics
    • #GTM
    • #PMF
    • #SaaS
Jun 2023
  • Pricing Persona fit header image

    Pricing 201 for B2B SaaS companies: Price-Persona Fit

    This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
    Sectors
    Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #GTM
    • #SaaS
    • #Sales
  • Email Headers 21

    Building Market Networks in Venture Capital with Gautham Sivaramakrishnan | How Did You Get Here

    In my next installment of How Did You Get Here, I spoke with Gautham Sivaramakrishnan who leads Market Networks at Blume Ventures. Gautham focuses on adding value to our companies by leveraging strategic partnerships, revenue channels,…
    Authors
    Ria Shroff Desai, Gautham Sivaramakrishnan
    Topics
    • #Culture
    • #GTM
    • #BlumeTeam
    • #Community
May 2023
  • Email Headers 4

    Pricing 201 for B2B SaaS companies: Price-Product Fit

    This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
    Sectors
    SMB & Vertical SaaS, Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #GTM
    • #SaaS
Aug 2020

  • Why ‘atoms’ businesses should adopt a Micromarket approach to geographic expansion

    Sujay Choubey and Sajith Pai from the Blume Investment team, worked…
    Authors
    Sajith Pai
    Topics
    • #GTM
May 2019

  • LATAM Learnings

    Latin America (or ‘LatAm’ for short) is an interesting place for venture capitalists and in fact, has many similarities with India: a large middle class breaking out of the low-income category, rising prosperity + urbanization, a growing population of millennials,…
    Authors
    Sanjay Nath
    Topics
    • #GTM
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  • Email : [email protected]
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