Insights

“Justdial for millennials” is how Suchita Salwan, the co-founder of Little Black Book (LBB) described her initial vision behind the venture. Just like LBB, most mature marketplace startups have not just diversified their product offerings but also evolved their…

Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…