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Indus Valley Annual Report 2024
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Clear filters
May 2024
Strategies for growing user retention
LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…
Sectors
ConsumerTech, B2B Commerce & Marketplaces, B2B & Vertical Saas
Authors
Marmik Mankodi
Topics
#
Marketing
#
CustomerAcquisition
Nov 2023
Building a Content-first Venture Capital fund with Rohit Kaul | How Did You Get Here
Rohit Kaul leads all things Marketing and Content and has taken up the heavy mantle of helping Blume retain our pole position when it comes to being a content-first, content-led VC fund.
Authors
Ria Shroff Desai, Rohit Kaul
Topics
#
Marketing
#
Culture
Sep 2023
Driving under influence: Lessons in Influencer Marketing By Rahul Dash of Purplle
A decade ago, you'd think only a celebrity endorsement on the TV could scream "we have arrived" for a product. Scrolling through a tiny screen watching an influencer perform a fun skit about your new sunscreen launch now has the same effect. Working with influencers who have…
Authors
Disha Sharma
Topics
#
Marketing
Captivate and convert: How retail media networks are revolutionizing digital advertising
Online platforms like Amazon and Walmart, daily visited by billions of shoppers, have evolved beyond their traditional role as mere shopping destinations. They have leveraged their massive reach and engagement to manifest into powerful advertising ecosystems dubbed the…
Sectors
B2B Services, Horizontal SaaS
Authors
Satej Sirur
Topics
#
Innovation
#
Marketing
#
ArtificialIntelligence
Jul 2023
Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers
Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
Sectors
Horizontal SaaS
Authors
Rohit Kaul
Topics
#
Marketing
#
B2B
#
GTM
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PMF
#
SaaS
Jun 2023
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
Sectors
ConsumerTech
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
May 2023
How should you think of a growth role in a B2B SaaS company
Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
#
SaaS
#
Sales
Apr 2023
The Art and Science of PMF
What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…
Authors
Sajith Pai
Topics
#
Hiring
#
Marketing
#
ProductManagement
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useracquisition
#
CustomerAcquisition
Oct 2022
Fresh Off The Press: Presenting Blume’s Maiden Book “Narrowcast”
(nar-oh-kast,-kahst) A narrowcast or narrowcasting is the process of disseminating specific topics of information to a sharply defined audience. In addition to being quality content, podcasts play an outsized role in knowledge…
Topics
#
Marketing
#
podcast
Jun 2022
Inconvenience Is Regretted, Convenience Is Not
Dunzo pushing boundaries is not new. It began as 3000+ Whatsapp chats on Kabeer Biswas’ phone in 2015. If this forms a kick-off para in a future dunzo story, the iconic ad that put a semi-colon on the 2022 IPL Final broadcast will be a chapter unto…
Authors
Karthik Reddy
Topics
#
Marketing
Mar 2019
There Is No Vanilla In E-Commerce
“Justdial for millennials” is how Suchita Salwan, the co-founder of Little Black Book (LBB) described her initial vision behind the venture. Just like LBB, most mature marketplace startups have not just diversified their product offerings but also evolved their…
Topics
#
Marketing
#
ConsumerBehaviour
#
BlumeDay
#
FiresideChat
Sep 2014
What’s Your Whale Strategy?
Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?” In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…
Authors
Sanjay Nath
Topics
#
Marketing
#
ConsumerBehaviour
#
CustomerAcquisition