Insights

Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…

What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…

(nar-oh-kast,-kahst) A narrowcast or narrowcasting is the process of disseminating specific topics of information to a sharply defined audience. In addition to being quality content, podcasts play an outsized role in knowledge…

Dunzo pushing boundaries is not new. It began as 3000+ Whatsapp chats on Kabeer Biswas’ phone in 2015. If this forms a kick-off para in a future dunzo story, the iconic ad that put a semi-colon on the 2022 IPL Final broadcast will be a chapter unto…

“Justdial for millennials” is how Suchita Salwan, the co-founder of Little Black Book (LBB) described her initial vision behind the venture. Just like LBB, most mature marketplace startups have not just diversified their product offerings but also evolved their…

Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…