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Sep 2023
  • Rahul Dash

    Driving under influence: Lessons in Influencer Marketing By Rahul Dash of Purplle

    A decade ago, you'd think only a celebrity endorsement on the TV could scream "we have arrived" for a product. Scrolling through a tiny screen watching an influencer perform a fun skit about your new sunscreen launch now has the same effect. Working with influencers who have…
    Topics
    • #Marketing
  • Email Headers

    Captivate and convert: How retail media networks are revolutionizing digital advertising

    Online platforms like Amazon and Walmart, daily visited by billions of shoppers, have evolved beyond their traditional role as mere shopping destinations. They have leveraged their massive reach and engagement to manifest into powerful advertising ecosystems dubbed the…
    Sectors
    B2B Services, Horizontal SaaS
    Authors
    Satej Sirur
    Topics
    • #Innovation
    • #Marketing
    • #ArtificialIntelligence
Jul 2023
  • Avlesh Singh Header Image

    Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers

    Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
    Sectors
    Horizontal SaaS
    Authors
    Rohit Kaul
    Topics
    • #Marketing
    • #B2B
    • #GTM
    • #PMF
    • #SaaS
Jun 2023
  • Email Headers 7

    Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One

    Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
    Sectors
    ConsumerTech
    Topics
    • #Marketing
    • #useracquisition
May 2023
  • SAAS1

    How should you think of a growth role in a B2B SaaS company

    Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…
    Topics
    • #Marketing
    • #useracquisition
    • #SaaS
    • #Sales
Apr 2023
  • Screenshot 2023 04 19 at 3 35 13 PM f1682312341

    The Art and Science of PMF

    What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…
    Authors
    Sajith Pai
    Topics
    • #Hiring
    • #Marketing
    • #ProductManagement
    • #useracquisition
    • #CustomerAcquisition
Oct 2022

  • Fresh Off The Press: Presenting Blume’s Maiden Book “Narrowcast”

    (nar-oh-kast,-kahst) A narrowcast or narrowcasting is the process of disseminating specific topics of information to a sharply defined audience. In addition to being quality content, podcasts play an outsized role in knowledge…
    Topics
    • #Marketing
    • #podcast
Jun 2022

  • Inconvenience Is Regretted, Convenience Is Not

    Dunzo pushing boundaries is not new. It began as 3000+ Whatsapp chats on Kabeer Biswas’ phone in 2015. If this forms a kick-off para in a future dunzo story, the iconic ad that put a semi-colon on the 2022 IPL Final broadcast will be a chapter unto…
    Authors
    Karthik Reddy
    Topics
    • #Marketing
Mar 2019

  • There Is No Vanilla In E-Commerce

    “Justdial for millennials” is how Suchita Salwan, the co-founder of Little Black Book (LBB) described her initial vision behind the venture. Just like LBB, most mature marketplace startups have not just diversified their product offerings but also evolved their…
    Topics
    • #Marketing
    • #ConsumerBehaviour
    • #BlumeDay
    • #FiresideChat
Sep 2014

  • What’s Your Whale Strategy?

    Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…
    Authors
    Sanjay Nath
    Topics
    • #Marketing
    • #ConsumerBehaviour
    • #CustomerAcquisition
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