Menu
Home
Portfolio
Library
Reports
Commentary
Collections
Podcasts
Newsletter
News
Search the site:
Search
Indus Valley Annual Report 2024
Share
Share via Email
Share on WhatsApp
Share on LinkedIn
Share on Twitter
Library
Latest
Reports
Commentaries
Podcasts
Newsletters
Sectors
Collections
Filter by
Topics:
user acquisition
Search
Agricommodity
ARR
Artificial
Intelligence
B
2
B
Big
Data
blue
collar
Blume
Day
Blume
Day
2024
Blume
Podcast
Blume
Team
Chai
&
Chatter
Circular
Economy
Community
Consumer
Behaviour
Culture
Customer
Acquisition
Developer
tools
DevTools
diversity
Electric
Vehicles
Engineering
Brand
Entrepreneurship
ESOP
Exits
Finance
financial
services
Fireside
Chat
Founderfirst
Funding
Announcement
Fundraising
gig
economy
GTM
Hiring
Innovation
Investing
investing
IPO
Machine
Learning
Marketing
metamorph
MSME
NBUs
New
Space
Pitch
Deck
PMF
PMF
podcast
portfolio
Product
Management
Product
Market
Fit
SaaS
Sales
Spotlight
Storytelling
Supply
Chain
Talent
Branding
Tech
Hiring
Technology
The
Omega
Files
Two
Wheelers
Unicorn
user
acquisition
Venture
Capital
white
collar
Sectors
Search
AgriTech
B
2
B
&
Vertical
Saas
B
2
B
Commerce
&
Marketplaces
B
2
B
Services
ClimateTech
Commerce
&
Consumer
Brands
ConsumerTech
DeepTech
EdTech
EV
&
Mobility
FinTech
Healthcare
Horizontal
SaaS
HRTech
Infrastructure
SaaS
&
Dev
Tools
Logistics
Media,
Entertainment
&
Gaming
SMB
&
Vertical
SaaS
SpaceTech
Years
Search
2024
2023
2022
2021
2020
2019
2018
2017
2016
2014
Authors
Search
Alok
Mehta
Anurag
Pagaria
Arpit
Agarwal
Ashish
Fafadia
Dhagash
Shah
Editorial
Team
Jatin
Madhra
Jeevesh
Saxena
Joseph
Sebastian
Karthik
Reddy
Marmik
Mankodi
Ria
Shroff
Desai
Rohit
Kaul
Sajith
Pai
Sanjay
Nath
Sarita
Raichura
Sonisha
Kukreja
Sumangal
Vinjamuri
Venkatesh
Modi
Vikram
Gawande
Clear filters
Aug 2023
Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience
Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…
Sectors
Commerce & Consumer Brands
Authors
Disha Sharma
Topics
#
useracquisition
Jun 2023
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
Sectors
ConsumerTech
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
May 2023
How should you think of a growth role in a B2B SaaS company
Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
#
SaaS
#
Sales
Apr 2023
The Art and Science of PMF
What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…
Authors
Sajith Pai
Topics
#
Hiring
#
Marketing
#
ProductManagement
#
useracquisition
#
CustomerAcquisition