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Indus Valley Annual Report 2024
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Clear filters
May 2024
The Beauty Unicorn Rises: Purplle's Tale of Grit, Growth, and Glory
“I always wondered, 'Who copies someone else's makeup or look?' Then I spoke to 18-year-old Gudiya (name changed) from Calcutta. This call opened my eyes. She said women over 25 usually go to a beauty parlor for family weddings. We're…
Sectors
Commerce & Consumer Brands
Authors
Shreevar Chhotaria
Mar 2024
Things to keep in mind while starting or scaling performance marketing
Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.
Sectors
ConsumerTech, Media, Entertainment & Gaming, Commerce & Consumer Brands
Authors
Marmik Mankodi
Feb 2024
The Lord of the Rings: The Quest for Ultimate Well-being
Muay Thai, CrossFit, and the Birth of a Health RevolutionOn one side, there’s a snake mountain.On the other, there’s a beach.The story of Ultrahuman starts in Thailand.More specifically, at a martial arts camp called Tiger Muay Thai, where Mohit Kumar, co-founder and…
Sectors
Healthcare, Commerce & Consumer Brands
Authors
Shreevar Chhotaria
Jan 2024
The First Principles of Building A Content-First D2C Brand
It’s hard to miss out on a content piece by The Whole Truth Foods. They’re fun, informative, educational, and very rarely boring. Shashank Mehta, founder and CEO of The Whole Truth Foods, is on a mission to build India’s most loved D2C…
Sectors
Commerce & Consumer Brands
Authors
Shreevar Chhotaria, Rohit Kaul
Oct 2023
Why Blume Ventures invested in Flash.
As an investor, I believe that when investing in a business that involves a business model innovation or a shift in consumer behavior, having a strong investment thesis is crucial. This thesis takes years, sometimes even a decade, to materialize, as it relies on natural tech…
Sectors
Commerce & Consumer Brands
Authors
Karthik Reddy
Sep 2023
Strategic Intimacy: Pankaj Vermani on building Clovia from insights to success
Life came full circle for Pankaj Vermani when he founded Clovia, a lingerie company. While his family had a lingerie business, where he spent many afternoons as an apprentice, Pankaj was encouraged to focus on academics instead of taking over the business. He ended up…
Sectors
Commerce & Consumer Brands
Authors
Himali Saini, Rohit Kaul
Aug 2023
Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience
Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…
Sectors
Commerce & Consumer Brands
Authors
Disha Sharma
Topics
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