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Sep 2023
  • Clovia 1

    Strategic Intimacy: Pankaj Vermani on building Clovia from insights to success

    Life came full circle for Pankaj Vermani when he founded Clovia, a lingerie company. While his family had a lingerie business, where he spent many afternoons as an apprentice, Pankaj was encouraged to focus on academics instead of taking over the business. He ended up…
    Sectors
    Commerce & Consumer Brands
    Authors
    Himali Saini, Rohit Kaul
Aug 2023
  • Email Headers 9

    Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience

    Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…
    Sectors
    Commerce & Consumer Brands
    Authors
    Disha Sharma
    Topics
    • #useracquisition
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