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Indus Valley Annual Report 2024
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Clear filters
May 2024
Strategies for growing user retention
LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…
Sectors
ConsumerTech, B2B Commerce & Marketplaces, B2B & Vertical Saas
Authors
Marmik Mankodi
Topics
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Marketing
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CustomerAcquisition
Mar 2024
Things to keep in mind while starting or scaling performance marketing
Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.
Sectors
ConsumerTech, Media, Entertainment & Gaming, Commerce & Consumer Brands
Authors
Marmik Mankodi
Feb 2024
The essential tactics to improve your app's ratings organically at scale
If I tell you that there’s a way to increase your app install campaign's conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…
Sectors
ConsumerTech, Media, Entertainment & Gaming
Authors
Rohit Kaul
Aug 2023
HealthifyMe: The Life-Changing Magic of Tidying up Your Fitness Habits with an AI-coach
If you ask ChatGPT to create a diet plan for you, it does an excellent job of creating a detailed line-up of healthy meals along with recipes. But there are numerous risks involved in listening to an AI that has no input from a healthcare professional. ChatGPT…
Sectors
ConsumerTech, Healthcare
Authors
Disha Sharma
Jun 2023
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
Sectors
ConsumerTech
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
Nine predictions about the Apple Headset and the VR industry
Blume investment team member Joseph Sebastian gazes through the crystal ball to present nine predictions about the highly-anticipated Apple headset launch on June 5th evening (EST) and its possible impact on Apple/VR industry. This piece is published before Apple's WWDC…
Sectors
ConsumerTech, DeepTech, Media, Entertainment & Gaming
Authors
Joseph Sebastian
Apr 2023
Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets
What does an average phone’s life look like? In most Indian households, the most tech-savvy person or the highest earning person in the family buys the most high-end phone. When an upgrade comes along, they pass it on to a member who uses the phone “only for…
Sectors
ConsumerTech, ClimateTech
Authors
Disha Sharma