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Indus Valley Annual Report 2024
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Clear filters
May 2024
The Outbound Sales Playbook: A Guide for Early Stage B2B Startup Founders
You have an idea and a prototype or a minimum viable product. Now, you want to talk to customers to get them to use or buy your product. What do you do next? Many founders, especially technical ones, get stuck at this stage. This…
Sectors
B2B & Vertical Saas, Horizontal SaaS, Infrastructure SaaS & Dev Tools
Authors
Ravi Kaushik Rajagopal
Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
“Sell me this pen.” In the final scene of The Wolf of Wall Street, Leonardo DiCaprio's Jordan Belfort walks around a large conference room, asking everyone to sell him a pen. The attendees look puzzled and mumble about…
Sectors
B2B & Vertical Saas, Horizontal SaaS, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman
Apr 2024
Why Blume Ventures invested in SiftHub.
Today, we are proud to announce that we are co-leading a $5.5M seed round in Sifthub - an AI SaaS startup founded by Manisha Raisinghani - which aims to transform how sales and pre-sales teams discover knowledge and generate responses.
Sectors
Horizontal SaaS
Authors
Sanjay Nath, Sumangal Vinjamuri
Topics
#
FundingAnnouncement
Jan 2024
Roshan Cariappa, VP-Marketing of Vymo, on Building a High Growth SaaS Marketing Team from First Principles
Roshan: “Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations are…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul, Vignesh Jeyaraman
Nov 2023
Daniel Zarick, founder and CEO of Arrows, on building SaaS products on top of data platforms
Daniel: “On the other hand, we were confident that improving the customer-facing checklist would differentiate our product and help convert prospects into customers. So we took a bold decision: rather than just forgoing improvements to the dashboard, we…
Sectors
Infrastructure SaaS & Dev Tools, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
B2B
#
GTM
#
SaaS
Breaking into the SaaS Market: The $1 Million Journey
Scaling a cross-border SaaS startup from $0 to $1 million in annual recurring revenue (ARR) is a formidable challenge, yet it remains a crucial milestone for Indian SaaS startups.
Sectors
Horizontal SaaS
Authors
Ravi Kaushik Rajagopal
Topics
#
SaaS
#
PMF
#
ARR
Oct 2023
Building a sales pipeline that converts with Shruti Kapoor of Clari and Ex-Wingman
Shruti: “When you are starting up, particularly from a B2B perspective, you're essentially striving to persuade someone within a business to take a bet on you as a founder. Regardless of your product or the caliber of your tech team, there will be product failures.…
Sectors
Infrastructure SaaS & Dev Tools, Horizontal SaaS, B2B & Vertical Saas
Authors
Rohit Kaul
Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel
In the last two decades, the software-as-a-service (SaaS) industry has reshaped how enterprises operate, communicate, and grow, becoming the backbone of modern enterprises. Today, software accounts for ~20 percent of the total enterprise spending on technology but has a value…
Sectors
Horizontal SaaS
Authors
Rohit Kaul, Laveena Punjabi
Topics
#
GTM
#
SaaS
Sep 2023
Captivate and convert: How retail media networks are revolutionizing digital advertising
Online platforms like Amazon and Walmart, daily visited by billions of shoppers, have evolved beyond their traditional role as mere shopping destinations. They have leveraged their massive reach and engagement to manifest into powerful advertising ecosystems dubbed the…
Sectors
B2B Services, Horizontal SaaS
Authors
Satej Sirur
Topics
#
Innovation
#
Marketing
#
ArtificialIntelligence
Confessions of a second-time founder
A lot of people ask me if I'm crazy to start up again. And I understand where they're coming from. Startups are painful, especially in the initial days. There is too much work and too many unknowns. You have to assemble a team, organize funds, and iterate on ideas –…
Sectors
HRTech, Horizontal SaaS
Authors
Vijay Rayapati
Topics
#
Entrepreneurship
Jul 2023
Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers
Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
Sectors
Horizontal SaaS
Authors
Rohit Kaul
Topics
#
Marketing
#
B2B
#
GTM
#
PMF
#
SaaS
So, You Want to Find PMF in the US?
Note from the Blume team Anurag: “Don’t fall for the fantasy that you will have a bit of success in India, and then try out the U.S. on the side and hopefully get traction in both. Some first-time founders try to square the…
Sectors
Horizontal SaaS, SMB & Vertical SaaS, Infrastructure SaaS & Dev Tools
Authors
Anurag Wadehra
Topics
#
GTM
#
PMF
#
SaaS
Jun 2023
Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale
Shashank: “You can't take back any features that you've already given. For example, if I said support is free, unlimited support tickets because my UI is bad, my product is still in development, but I can offer unlimited support to a customer with real people…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Pricing 201 for B2B SaaS companies: Price-Persona Fit
This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS
#
Sales
May 2023
Pricing 201 for B2B SaaS companies: Price-Product Fit
This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS
Mar 2023
Building a Successful PLG-Led GTM: A Zero to One Primer
Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
Sectors
Horizontal SaaS
Authors
Rohit Kaul