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Indus Valley Annual Report 2024
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Clear filters
May 2024
Customer Marketing Decoded: A SaaS Founder's Playbook for Revenue Expansion
“Sell me this pen.” In the final scene of The Wolf of Wall Street, Leonardo DiCaprio's Jordan Belfort walks around a large conference room, asking everyone to sell him a pen. The attendees look puzzled and mumble about…
Sectors
B2B & Vertical Saas, Horizontal SaaS, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman
Mar 2024
Selling Smart: The Insider's Guide to SaaS Success in India
Selling SaaS in India requires a nuanced understanding of local market dynamics, emphasizing the importance of face-to-face interactions over digital communications, leveraging personal networks for introductions, and aligning product offerings with the specific needs and…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman, Rohit Kaul
Topics
#
SaaS
Jan 2024
Roshan Cariappa, VP-Marketing of Vymo, on Building a High Growth SaaS Marketing Team from First Principles
Roshan: “Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations are…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul, Vignesh Jeyaraman
Jul 2023
So, You Want to Find PMF in the US?
Note from the Blume team Anurag: “Don’t fall for the fantasy that you will have a bit of success in India, and then try out the U.S. on the side and hopefully get traction in both. Some first-time founders try to square the…
Sectors
Horizontal SaaS, SMB & Vertical SaaS, Infrastructure SaaS & Dev Tools
Authors
Anurag Wadehra
Topics
#
GTM
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PMF
#
SaaS
Jun 2023
Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale
Shashank: “You can't take back any features that you've already given. For example, if I said support is free, unlimited support tickets because my UI is bad, my product is still in development, but I can offer unlimited support to a customer with real people…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Pricing 201 for B2B SaaS companies: Price-Persona Fit
This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS
#
Sales
May 2023
Pricing 201 for B2B SaaS companies: Price-Product Fit
This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS