Insights

Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ‘15 when they were still students. Since then they have built it into a ‘late eight figures’ ($ m) revenue business in the crowded CRM category.

Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to…

Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.

Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…

In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…

Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…

Welcome to 2024’s first Blume Beacon! We do not have our usual collection of top reads and podcasts this time. We, instead, want to give you, our readers, Blume’s take on 2023 and what to expect in 2024 across sectors and stakeholders (the 4Ps-Pipeline, Portfolio, People,…

A question I get asked all the time, in emails or social DMs or in person sometimes, is about how to break into VC or Venture Capital. After all it is seen as a desirable, glamorous job (this isn’t strictly true), and given the few slots, intense demand, and limited public…

In our conversation, Prukalpa talks about the transition from SocialCops, a profitable fast-growing services play with finite limits on scale, to Atlan, a product co with theoretically no limits on scale. Prukalpa and Varun, her cofounder, were obsessed with scale and in that…

Konark Singhal cofounded MockBank, an edtech co that provided test prep for government exams. The startup saw some initial traction and were able to raise a small preseed round, but struggled to grow and scale. Eventually, the co was acquired by a well-funded competitor, and…

India is amongst the most credit-poor of the major economies. Our total credit to GDP ratio is 55% (versus the global average of 148%). China for instance is over 3x India’s ratio. Now while too much of credit isn’t a good thing, being underpenetrated on credit…

Pandemic market fit is over. Edtech will live

This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.

This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.

What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…

Roshan Cariappa (00:00:48): Hello everyone. Welcome to another edition of the…

At Blume, we often build a strong thesis about a space and then actively look for startups that fit the gaps we’ve identified. But in the case of Virohan, our latest bet in ed-tech, we weren’t tracking healthcare employability, the domain they operate in, as a…

Marc Andressen formally introduced the concept of Product-Market Fit (or PMF as it is popularly referred to) to the startup ecosystem in 2005 in a post titled ‘The…

I attended a fascinating talk recently by Sidu Ponnappa, SVP…

Sujay Choubey and Sajith Pai from the Blume Investment…