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Indus Valley Annual Report 2024
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Clear filters
Jul 2024
TAM: Notes & Thoughts
Reflections on Total Addressable Market (TAM); why TAM doesn’t matter but thinking about it matters. If you are a founder and get a pass from a VC who cites low TAM (Total Addressable Market) as a reason for passing, then rest assured that in nine out of ten…
Authors
Sajith Pai
Apr 2024
PMF Convo #16 – Shubham Goel, Affinity
Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ‘15 when they were still students. Since then they have built it into a ‘late eight figures’ ($ m) revenue business in the crowded CRM category.
Authors
Sajith Pai, Shubham Goel
Topics
#
ProductMarketFit
Mar 2024
PMF Convo #15 – Ranjeet Pratap Singh, Pratilipi
Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to…
Authors
Sajith Pai, Ranjeet Pratap Singh
Topics
#
ProductMarketFit
PMF Convo #14 – Vinay Hiremath, Loom
Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.
Authors
Sajith Pai, Vinay Hiremath
Topics
#
ProductMarketFit
PMF Convo #13 – Arindam Paul, Atomberg
Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…
Authors
Sajith Pai, Arindam Paul
Topics
#
ProductMarketFit
PMF Convo #12 – Shreya Mishra, SolarSquare, prev Flyrobe
In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…
Authors
Sajith Pai, Shreya Mishra
Topics
#
ProductMarketFit
PMF Convo #11 – Abhishek Kejriwal, Co-Founder and CEO - Kutumb
Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…
Authors
Sajith Pai, Abhishek Kejriwal
Topics
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ProductMarketFit
#
PMF
Jan 2024
Blume Ventures 2024: Looking Back, Moving Forward
Welcome to 2024’s first Blume Beacon! We do not have our usual collection of top reads and podcasts this time. We, instead, want to give you, our readers, Blume’s take on 2023 and what to expect in 2024 across sectors and stakeholders (the 4Ps-Pipeline, Portfolio, People,…
Authors
Karthik Reddy, Ashish Fafadia, Arpit Agarwal, Sajith Pai, Sanjay Nath, Sarita Raichura, Alok Mehta, Ria Shroff Desai
Dec 2023
Breaking into VC: The Rough Guide
A question I get asked all the time, in emails or social DMs or in person sometimes, is about how to break into VC or Venture Capital. After all it is seen as a desirable, glamorous job (this isn’t strictly true), and given the few slots, intense demand, and limited public…
Authors
Sajith Pai
Topics
#
VentureCapital
Nov 2023
PMF Convo #10 – Prukalpa Sankar, Co-Founder of Atlan
In our conversation, Prukalpa talks about the transition from SocialCops, a profitable fast-growing services play with finite limits on scale, to Atlan, a product co with theoretically no limits on scale. Prukalpa and Varun, her cofounder, were obsessed with scale and in that…
Authors
Sajith Pai, Prukalpa Sankar
Topics
#
ProductMarketFit
#
PMF
PMF Convo #9 – Konark Singhal, Founder - Mountblue, ex-Mockbank
Konark Singhal cofounded MockBank, an edtech co that provided test prep for government exams. The startup saw some initial traction and were able to raise a small preseed round, but struggled to grow and scale. Eventually, the co was acquired by a well-funded competitor, and…
Authors
Sajith Pai, Konark Singhal
Oct 2023
Why Blume Ventures Invested in CollectionTech Play DPDzero
India is amongst the most credit-poor of the major economies. Our total credit to GDP ratio is 55% (versus the global average of 148%). China for instance is over 3x India’s ratio. Now while too much of credit isn’t a good thing, being underpenetrated on credit…
Sectors
FinTech
Authors
Sajith Pai
Aug 2023
Pandemic market fit is over. Edtech will live
Pandemic market fit is over. Edtech will live
Sectors
EdTech
Authors
Karthik Reddy, Sajith Pai
May 2023
PMF Convo #2: Sajith Pai speaks to Anshuman Bapna, Terra.do
This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.
Authors
Sajith Pai
PMF Convo #1: Sajith Pai speaks to Chaitanya R, Wakefit
This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.
Authors
Sajith Pai
Apr 2023
The Art and Science of PMF
What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…
Authors
Sajith Pai
Topics
#
Hiring
#
Marketing
#
ProductManagement
#
useracquisition
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CustomerAcquisition
Mar 2023
Deep Dive into the Indus Valley Report: Host Roshan Cariappa speaks with Sajith Pai and Amal Vats
Roshan Cariappa (00:00:48): Hello everyone. Welcome to another edition of the…
Authors
Sajith Pai
Feb 2023
Why We Invested in Virohan
At Blume, we often build a strong thesis about a space and then actively look for startups that fit the gaps we’ve identified. But in the case of Virohan, our latest bet in ed-tech, we weren’t tracking healthcare employability, the domain they operate in, as a…
Sectors
Healthcare, EdTech
Authors
Sajith Pai
Topics
#
Fundraising
Apr 2022
Product-Market Fit: Nail It Before You Scale It
Marc Andressen formally introduced the concept of Product-Market Fit (or PMF as it is popularly referred to) to the startup ecosystem in 2005 in a post titled ‘The…
Authors
Sajith Pai
Aug 2021
Building An Engineering Brand For Hiring
I attended a fascinating talk recently by Sidu Ponnappa, SVP…
Authors
Sajith Pai
Topics
#
EngineeringBrand
#
TechHiring
#
TalentBranding
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