Insights

May 2023

Pricing 201 for B2B SaaS companies: Price-Product Fit
This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#Gtm
#SaaS

Mar 2023

Building a Successful PLG-Led GTM: A Zero to One Primer
Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
Sectors
Horizontal SaaS
Authors
Rohit Kaul