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Indus Valley Annual Report 2024
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Clear filters
Jul 2024
Attention Is All You Need: Mastering the Art of Fundraise Announcements
“Fundraise announcement is a once-in-two-year opportunity to get all eyes on you. You’ll do other announcements as well, but they will not get the same interest as a funding announcement. So, why would you not put in every effort to get maximum attention and grab as…
Authors
Rohit Kaul
Apr 2024
A Founder's Guide to Successful IPO Marketing Campaign
“Founders often overlook IPO as a marketing campaign and don’t spend enough time with the marketing function, which is a missed opportunity. You have to convince investors of all sizes - HNIs, institutional, as well as retail to invest, and you are competing with multiple…
Authors
Rohit Kaul
Mar 2024
Selling Smart: The Insider's Guide to SaaS Success in India
Selling SaaS in India requires a nuanced understanding of local market dynamics, emphasizing the importance of face-to-face interactions over digital communications, leveraging personal networks for introductions, and aligning product offerings with the specific needs and…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS
Authors
Vignesh Jeyaraman, Rohit Kaul
Topics
#
SaaS
Feb 2024
The essential tactics to improve your app's ratings organically at scale
If I tell you that there’s a way to increase your app install campaign's conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…
Sectors
ConsumerTech, Media, Entertainment & Gaming
Authors
Rohit Kaul
Jan 2024
Roshan Cariappa, VP-Marketing of Vymo, on Building a High Growth SaaS Marketing Team from First Principles
Roshan: “Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations are…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul, Vignesh Jeyaraman
Nov 2023
Daniel Zarick, founder and CEO of Arrows, on building SaaS products on top of data platforms
Daniel: “On the other hand, we were confident that improving the customer-facing checklist would differentiate our product and help convert prospects into customers. So we took a bold decision: rather than just forgoing improvements to the dashboard, we…
Sectors
Infrastructure SaaS & Dev Tools, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
B2B
#
GTM
#
SaaS
Stellapps: A Milky Way of Products creating White Revolution 2.0
Stellapps is an end-to-end dairy technology solutions company helping dairy farmers and cooperatives digitise & optimise milk production, milk procurement & coldchain management so as to maximize profits while minimizing effort.
Sectors
AgriTech, FinTech, B2B Commerce & Marketplaces
Authors
Rohit Kaul
Oct 2023
Building a sales pipeline that converts with Shruti Kapoor of Clari and Ex-Wingman
Shruti: “When you are starting up, particularly from a B2B perspective, you're essentially striving to persuade someone within a business to take a bet on you as a founder. Regardless of your product or the caliber of your tech team, there will be product failures.…
Sectors
Infrastructure SaaS & Dev Tools, Horizontal SaaS, B2B & Vertical Saas
Authors
Rohit Kaul
Scaling Enterprise SaaS Business in India: a masterclass by Sachin Bhatia of Exotel
In the last two decades, the software-as-a-service (SaaS) industry has reshaped how enterprises operate, communicate, and grow, becoming the backbone of modern enterprises. Today, software accounts for ~20 percent of the total enterprise spending on technology but has a value…
Sectors
Horizontal SaaS
Authors
Rohit Kaul, Laveena Punjabi
Topics
#
GTM
#
SaaS
Sep 2023
Codifying Culture: Lessons from Manoj Agarwal, co-founder and President of DevRev
“Should I go slow for some time in the short-term to allow myself to go faster in the long-term?” “Why is my company slowing down even though I have more people?” “How to create an organizational…
Authors
Himali Saini, Rohit Kaul
Topics
#
Hiring
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Culture
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Entrepreneurship
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TechHiring
Narrowcast | X-Unicorns Edition
When first introduced into venture parlance, the definition of a Unicorn was strictly limited to a privately held company valued at over $1 billion within a decade of its existence. In 2013, this definition applied to only a few Indian companies, such as…
Authors
Rohit Kaul
Strategic Intimacy: Pankaj Vermani on building Clovia from insights to success
Life came full circle for Pankaj Vermani when he founded Clovia, a lingerie company. While his family had a lingerie business, where he spent many afternoons as an apprentice, Pankaj was encouraged to focus on academics instead of taking over the business. He ended up…
Sectors
Commerce & Consumer Brands
Authors
Himali Saini, Rohit Kaul
Aug 2023
Srikrishnan Ganesan, co-founder and CEO of SaaS startup Rocketlane, on building and growing successful communities
Srikrishnan Ganesan, also known as Sri, is a seasoned founder and a staunch advocate of the power of community in helping fellow founders through their business journeys. He is currently the co-founder and CEO of Rocketlane, a SaaS tool that streamlines onboarding projects,…
Authors
Rohit Kaul
Topics
#
Community
Jul 2023
Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers
Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
Sectors
Horizontal SaaS
Authors
Rohit Kaul
Topics
#
Marketing
#
B2B
#
GTM
#
PMF
#
SaaS
Jun 2023
Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale
Shashank: “You can't take back any features that you've already given. For example, if I said support is free, unlimited support tickets because my UI is bad, my product is still in development, but I can offer unlimited support to a customer with real people…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Pricing 201 for B2B SaaS companies: Price-Persona Fit
This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS
#
Sales
May 2023
Pricing 201 for B2B SaaS companies: Price-Product Fit
This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
Sectors
SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#
GTM
#
SaaS
Mar 2023
Building a Successful PLG-Led GTM: A Zero to One Primer
Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
Sectors
Horizontal SaaS
Authors
Rohit Kaul