Insights

“Should I go slow for some time in the short-term to allow myself to go faster in the long-term?” “Why is my company slowing down even though I have more people?” “How to create an organizational…

When first introduced into venture parlance, the definition of a Unicorn was strictly limited to a privately held company valued at over $1 billion within a decade of its existence. In 2013, this definition applied to only a few Indian companies, such as…

Life came full circle for Pankaj Vermani when he founded Clovia, a lingerie company. While his family had a lingerie business, where he spent many afternoons as an apprentice, Pankaj was encouraged to focus on academics instead of taking over the business. He ended up…

Srikrishnan Ganesan, also known as Sri, is a seasoned founder and a staunch advocate of the power of community in helping fellow founders through their business journeys. He is currently the co-founder and CEO of Rocketlane, a SaaS tool that streamlines onboarding projects,…

Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…

Shashank: “You can't take back any features that you've already given. For example, if I said support is free, unlimited support tickets because my UI is bad, my product is still in development, but I can offer unlimited support to a customer with real people…

This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…

This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…

Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…