Building a Successful PLG-Led GTM: A Zero to One Primer
Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
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Sectors
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Horizontal SaaS
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Authors
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Rohit Kaul