Insights

Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…

We partnered with Agara back in 2019 with the promise of making autonomous voice ubiquitous in customer support. During the course of this journey, we have had the opportunity to witness Agara provide…

The Founder’s lens Moving beyond the traditional avenues of banker-driven IPOs, today’s leading unicorns are taking an alternative that has now become an upward trend. Reputed venture capitalists such as Benchmark’s Bill Gurley and…

Latin America (or ‘LatAm’ for short) is an interesting place for venture capitalists and in fact, has many similarities with India: a large middle class breaking out of the low-income category, rising prosperity + urbanization, a growing population of millennials,…

There is ample coverage around Entrepreneurs-turned-VCs. For good reason – indeed, entrepreneurial and operations skills are desirable ingredients for a VC’s skill set.  Examples abound, especially in the valley – Reid Hoffman (founder…

In the recent times, India has witnessed remarkable rise of VC funds. The early-stage investment to the start-ups, disbursed by them, has relieved the later to a great extent. While talking to e27, Sanjay Nath, Co-founder and Managing Director of…

Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet…