Insights

“Founders often overlook IPO as a marketing campaign and don’t spend enough time with the marketing function, which is a missed opportunity. You have to convince investors of all sizes - HNIs, institutional, as well as retail to invest, and you are competing with multiple…

We released the first draft of our opinions on the circular economy in May 2023. Almost a year later, we identified an…

Imagine a startup with millions of dollars in ARR. Now, make a hard pivot because you are convinced the future is starkly different from what you see today. Give up almost all revenue. Rebuild the business brick by brick to tens…

Today, we are proud to announce that we are co-leading a $5.5M seed round in Sifthub - an AI SaaS startup founded by Manisha Raisinghani - which aims to transform how sales and pre-sales teams discover knowledge and generate responses.

Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ‘15 when they were still students. Since then they have built it into a ‘late eight figures’ ($ m) revenue business in the crowded CRM category.

Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to…

Selling SaaS in India requires a nuanced understanding of local market dynamics, emphasizing the importance of face-to-face interactions over digital communications, leveraging personal networks for introductions, and aligning product offerings with the specific needs and…

Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.

Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…

In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…

In a panel hosted by Blume's co-founder and partner Sanjay Nath, GreyOrange's Akash Gupta and Carbon Clean's Aniruddha Sharma spoke about how their respective companies approach pressing global problemsBoth being a part of Blume's Fund 1, they discussed their journey from…

Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

The keynote speaker for Blume Day 2024 was none other than Arjuna Awardee Dipika Pallikal Karthik.In conversation with Karthik Reddy, Blume's co-founder and partner, she spoke about growing up in an environment where playing sport was encouraged, the multiple obstacles she…

Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…

If you were a venture investor or a startup founder or sitting in any corner of the Indian startup ecosystem, you would have witnessed two giant leaps and cycles over the past 20 years.  The first was gradual, took about 2/3rds of that time, kicking off with the…

If I tell you that there’s a way to increase your app install campaign's conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…

Muay Thai, CrossFit, and the Birth of a Health RevolutionOn one side, there’s a snake mountain.On the other, there’s a beach.The story of Ultrahuman starts in Thailand.More specifically, at a martial arts camp called Tiger Muay Thai, where Mohit Kumar, co-founder and…

India's growing focus on goods exports presents a prime opportunity for startups to connect Indian manufacturers with major global buyers

Roshan: “Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations  are…

“There is a poor definition in the jewellery business of what is the customer's lifecycle. A kid’s life cycle is also unique. We went to Cartoon Network and tied up with Peppa Pig and made that our brand. Today, we do close to 80 crores of Peppa Pig in a year.”They say that…