ConsumerTech Playbook
- Published
- Reading Time
- 1 minute
Building a ConsumerTech business doesn’t have to be complicated!
With this belief, Marmik Mankodi and Nachmmai Savithiri have created Blume’s ConsumerTech Playbook—a practical guide designed to help entrepreneurs and teams move from idea to execution with confidence.
This playbook breaks down five critical areas:
- Identifying the idea This portion covers a few methods to find a whitespace and a very handy framework of how to think about distribution and positioning based on the whitespace that has been identified
- Selling to consumers We have shown glimpses of how to think with an ACR (Acquire, Convert, Retain) framework and methods to leverage channels better
- Using analytics to drive success This portion covers when to track data of visitors of a website/app, cohort analytics & retention analytics with a few examples of what to track.
- Setting up internal processes This portion mainly covers setting up CRM, Customer experience and how to think about logistics
- Taking your idea to investors We break down investors by different archetypes: Seed, Growth & Late Stage. The portion covers when to reach out to them and what to keep in mind while doing so
These sections provide a clear roadmap for anyone looking to build, grow, and scale a ConsumerTech business. The playbook also includes bonus insights on branding, customer relationship management, and scaling operations, ensuring you’re prepared for every stage of the journey.
Whether you’re a founder, part of a startup team, or just looking to sharpen your skills, this resource offers actionable strategies and frameworks to drive success. Blume’s ConsumerTech Playbook is your go-to guide to simplify the complex and accelerate growth in today’s fast-paced market.
Authors
Marmik Mankodi
Marmik is excited about opportunities in consumer tech, consumer apps, consumer services & ed tech.He has spent 9 years working at startups & scaling up notable brands in India & Southeast Asia. Marmik was an early…- Current Section
- Vice President, Investment
- Sector
- Domestech
Nachammai Savithiri
Nachammai supports the Consumer investments practice at Blume. She is a graduate from IE University, Madrid, holding a Master's Degree in Digital Business & Innovation.Nachammai comes from the other side of the table,…- Current Section
- Analyst
- Sector
- ConsumerTech, Commerce & Consumer Brands, HRTech, EdTech, Media, Entertainment & Gaming
Rajat Garg
Rajat interned with Blume in the summer of '24, right before going to Yale School of Management. After or before work hours, Rajat can be found playing pickleball or meditating.- Current Section
Commentaries
The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg
In the Indian consumer brand landscape, there's often a tension between rapid growth and financial discipline. While many startups choose the high-burn path to scale, some companies have made the interesting choice to…- Current Section
- Commentary
- Sector
- Commerce & Consumer Brands
- Authors
- Vignesh Jeyaraman, Rohit Kaul
- Published
Strategies for growing user retention
LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about…- Current Section
- Commentary
- Sector
- ConsumerTech, B2B Commerce & Marketplaces, B2B & Vertical Saas
- Authors
- Marmik Mankodi
- Published
Reports
Gaming Bluprint
India has the world's second-largest gaming population, with 568M gamers, and 90% of gamers playing on mobile. While RMG games account for 60% of overall casual gaming revenues, in-app purchases are expected to grow at a 35%…- Current Section
- Report
- Sector
- ConsumerTech, Media, Entertainment & Gaming
- Authors
- Marmik Mankodi, Nachammai Savithiri, Rajat Garg
- Published
Future of HRTech: Building from India for the World
As talent attraction and retention becomes more competitive across the world, and as organizations grow beyond borders and adopt new ways of working, the HR function has become a priority for businesses. Organizations today are…- Current Section
- Report
- Authors
- Nachammai Savithiri
- Published