As talent attraction and retention becomes more competitive across the world, and as organizations grow beyond borders and adopt new ways of working, the HR function has become a priority for businesses.
Organizations today are starting to recognize the pivotal role that efficient HR operations play in achieving strategic objectives, and HRTech tools have become a must-have in the enterprise tech stack. With increasing interest and innovation in the HRTech space, we have used this thesis as a vehicle to delve into the field of HRTech, understand what makes for a strong product in this space, dissect opportunity areas, and uncover the right to win for HRTech startups.
On observing the market map, we realized HRTech is a rather crowded space. To narrow down on investible sub-spaces we studied TAM, organizational priorities, ICPs and decision makers within enterprises, and any available whitespaces or wedges for the taking.
After exploring TAM, we spoke with CHROs and HR Leaders to try and understand how these sub-segments rank in their list of priorities.
Our CHRO conversations also meant that it was time to take a deeper dive into understanding ICPs and relevant organization decision makers.
After unearthing ICPs and decision-making pipelines within an org, it became evident that the best way to grow in HRTech is to expand into a fullstack solution; expanding ACV is a quicker & easier route to scale than acquiring new customers
For any questions or feedback, contact Nachammai (firstname.lastname@example.org) or Radhika (email@example.com)
Nachammai SavithiriNachammai supports the Consumer investments practice at Blume. She is a graduate from IE University, Madrid, holding a Master's Degree in Digital Business & Innovation.Nachammai comes from the other side of the table,…
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