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Imagine being a mother of two young kids, taking a bus from Bengaluru to Chennai, one of the busiest inter-state routes in India. The seats are smelly. There’s an old film playing on a ragtag TV. The brakes barely work. Every turn makes you a little…

“I always wondered, ​‘Who copies someone else’s makeup or look?’ Then I spoke to 18-year-old Gudiya (name changed) from Calcutta. This call opened my eyes. She said women over 25 usually go to a beauty parlor for family…

You have an idea and a prototype or a minimum viable product. Now, you want to talk to customers to get them to use or buy your product. What do you do next? Many founders, especially technical ones, get stuck at this stage. This…

LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…

“Sell me this pen.” In the final scene of The Wolf of Wall Street, Leonardo DiCaprio’s Jordan Belfort walks around a large conference room, asking everyone to sell him a pen. The attendees look puzzled and mumble…

As a consumer-tech investor at Blume Ventures, I often speak to founders who find it difficult to measure the performance of influencer videos effectively. While influencer marketing is a hard-to-measure channel, it is also increasingly becoming more important. Influencers…

“Founders often overlook IPO as a marketing campaign and don’t spend enough time with the marketing function, which is a missed opportunity. You have to convince investors of all sizes — HNIs, institutional, as well as retail to invest, and you are competing with multiple…

We released the first draft of our opinions on the circular economy in May 2023. Almost a year later, we identified an…

Imagine a startup with millions of dollars in ARR. Now, make a hard pivot because you are convinced the future is starkly different from what you see today. Give up almost all revenue. Rebuild the business brick by brick to tens…

Today, we are proud to announce that we are co-leading a $5.5M seed round in Sifthub — an AI SaaS startup founded by Manisha Raisinghani — which aims to transform how sales and pre-sales teams discover knowledge and generate responses.

Shubham cofounded Affinity along with his Stanford collegemate (and roommate), Ray Zhou, in ​‘15 when they were still students. Since then they have built it into a ​‘late eight figures’ ($ m) revenue business in the crowded CRM category.

Ranjeet is one of the more interesting figures in Indian startup twitter. I have, for long, enjoyed his tweets and thoughts on the challenges and learnings from building a content platform in India, Pratilipi; one that paved the way for a wave of vernacular language apps to…

Selling SaaS in India requires a nuanced understanding of local market dynamics, emphasizing the importance of face-to-face interactions over digital communications, leveraging personal networks for introductions, and aligning product offerings with the specific needs and…

Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.

Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…

In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…

In a panel hosted by Blume’s co-founder and partner Sanjay Nath, GreyOrange’s Akash Gupta and Carbon Clean’s Aniruddha Sharma spoke about how their respective companies approach pressing global problems Both being a part of Blume’s Fund 1, they discussed their journey from…

Marmik Mankodi’s primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

The keynote speaker for Blume Day 2024 was none other than Arjuna Awardee Dipika Pallikal Karthik. In conversation with Karthik Reddy, Blume’s co-founder and partner, she spoke about growing up in an environment where playing sport was encouraged, the multiple obstacles she…

Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…