Books

GTM Field Notes: B2C Edition

Open-Source Insights from Closed-Door Sessions on B2C Go-To-Market Motions.

Includes Contributions From

Abhishek Patil Co-Founder, GrowthX
Aditya Shankar Growth & Marketing Leader, xto10x
Amith Prabhu Founder Trustee - The PRomise Foundation
Arindam Paul Founding Member and CBO, Atomberg
Deepak Abbot Co-Founder, Indiagold
Deepak Kanakaraju Founder & CEO, MicroStartup Studio
Harish Narayanan Ex-Chief Marketing Officer, Myntra
Mohit Kumar Founder and CEO, Ultrahuman
Nitin Agarwal Head of Growth & Revenue, Shopsy by Flipkart
Rahul Dash Co-Founder, Purplle
Raja Ganapathy Founding Partner, Spring Marketing Capital
Sachin Uppal Ex-Chief Marketing Officer, Play Games24x7
Sai Ganesh Ex-Head of Brand, Dunzo
Sameer Mehta Ex-SVP Growth & Marketing, WealthDesk (acquired by PhonePe)
Shashank Mehta Founder and CEO, The Whole Truth Foods
Vamsi Krishna Ex-Marketing Leader, Licious and Teabox

December 2024 Edited by Rohit Kaul and Dhruv Trehan

In this Book

1
Introduction & PDF — First Read This
Defining the Who, What, Why of Paid Marketing • PMF First, Paid Marketing Later • Choosing Channel Mix and Finding Product-Channel Fit • …
1. 1
  Defining the Who, What, Why of Paid Marketing
  - Harish Narayanan – Ex-Chief Marketing Officer, Myntra
2. 2
  PMF First, Paid Marketing Later
  - Harish Narayanan – Ex-Chief Marketing Officer, Myntra
  - Vamsi Krishna – Ex-Marketing Leader, Licious and Teabox
3. 3
  Choosing Channel Mix and Finding Product-Channel Fit
  - Arindam Paul – Founding Member and CBO, Atomberg
4. 4
  Atomberg’s Performance Choices Across the Funnel
  - Arindam Paul – Founding Member and CBO, Atomberg
5. 5
  The Limits of Paid Marketing: Audience & Costs
  - Arindam Paul – Founding Member and CBO, Atomberg
  - Vamsi Krishna – Ex-Marketing Leader, Licious and Teabox
6. 6
  Optimizing Creatives and Landing Pages for Paid Ads
  - Arindam Paul – Founding Member and CBO, Atomberg
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
7. 7
  Driving Retention and Brand Connect with Paid Remarketing
  - Vamsi Krishna – Ex-Marketing Leader, Licious and Teabox
8. 8
  Balancing Prospecting and Conversion Campaigns
  - Arindam Paul – Founding Member and CBO, Atomberg
9. 9
  Scaling Performance Marketing with Data and Experimentation
  - Vamsi Krishna – Ex-Marketing Leader, Licious and Teabox
10. 10
  A Quick Guide to Paid Marketing on Amazon and Flipkart
  - Arindam Paul – Founding Member and CBO, Atomberg
11. 11
  The Only Five Metrics You Need to Track
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
12. 12
  A Quick Guide to Starting and Scaling Influencer Marketing
  - Rahul Dash – Co-Founder, Purplle
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
13. 13
  Measuring The Brand Impact of Paid Ads
  - Arindam Paul – Founding Member and CBO, Atomberg
  - Vamsi Krishna – Ex-Marketing Leader, Licious and Teabox
Balancing the Long and Short Term with SEO and SEM • Coming Up With Your First SEO Keywords • Leveraging Community and Founder Voice for SEO Growth • …
1. 1
  Balancing the Long and Short Term with SEO and SEM
  - Sachin Uppal – Ex-Chief Marketing Officer, Play Games24x7
  - Aditya Shankar – Growth & Marketing Leader, xto10x
2. 2
  Coming Up With Your First SEO Keywords
  - Aditya Shankar – Growth & Marketing Leader, xto10x
3. 3
  Leveraging Community and Founder Voice for SEO Growth
  - Deepak Kanakaraju – Founder & CEO, MicroStartup Studio
4. 4
  Getting Quality SEO Traffic with Long-Tail Keywords
  - Aditya Shankar – Growth & Marketing Leader, xto10x
5. 5
  The Basics of Backlinking and Technical SEO
  - Aditya Shankar – Growth & Marketing Leader, xto10x
6. 6
  Setting up KPIs and Analytics for SEO Evaluation
  - Aditya Shankar – Growth & Marketing Leader, xto10x
7. 7
  Planning for a Robust Content Engine
  - Sai Ganesh – Ex-Head of Brand, Dunzo
8. 8
  Standing Out with Content by Going Deep
  - Aditya Shankar – Growth & Marketing Leader, xto10x
  - Mohit Kumar – Founder and CEO, Ultrahuman
9. 9
  Dunzo’s Four Essential Meetings for Content Creation
  - Sai Ganesh – Ex-Head of Brand, Dunzo
10. 10
  TWT’s Approach to Content Team Structure & Goals
  - Shashank Mehta – Founder and CEO, The Whole Truth Foods
Building Brand Trust and Reach in Early Days • Differentiating Your Brand in New & Existing Categories • Differentiating with Authenticity and Founder Vision • …
1. 1
  Building Brand Trust and Reach in Early Days
  - Harish Narayanan – Ex-Chief Marketing Officer, Myntra
  - Deepak Abbot – Co-Founder, Indiagold
2. 2
  Differentiating Your Brand in New & Existing Categories
  - Harish Narayanan – Ex-Chief Marketing Officer, Myntra
3. 3
  Differentiating with Authenticity and Founder Vision
  - Raja Ganapathy – Founding Partner, Spring Marketing Capital
4. 4
  A List of Stakeholders in Public Relations
  - Amith Prabhu – Founder Trustee - The PRomise Foundation
5. 5
  Implementing a PR Spending Framework: The Three Is
  - Amith Prabhu – Founder Trustee - The PRomise Foundation
6. 6
  Dunzo’s Method for Running Brand Campaigns
  - Sai Ganesh – Ex-Head of Brand, Dunzo
7. 7
  A Quick Guide to Setting Brand Goals: PMF to Series D+
  - Harish Narayanan – Ex-Chief Marketing Officer, Myntra
  - Sai Ganesh – Ex-Head of Brand, Dunzo
Mapping Your Funnel to Align with the Customer Journey • A Quick Guide to Allocating Budgets Across Your Funnel • Essential CRO Practices: From Homepage to Checkout • …
1. 1
  Mapping Your Funnel to Align with the Customer Journey
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
  - Sameer Mehta – Ex-SVP Growth & Marketing, WealthDesk (acquired by PhonePe)
2. 2
  A Quick Guide to Allocating Budgets Across Your Funnel
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
  - Arindam Paul – Founding Member and CBO, Atomberg
3. 3
  Essential CRO Practices: From Homepage to Checkout
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
4. 4
  Optimizing Your Funnel with Data Slicing and Analysis
  - Sameer Mehta – Ex-SVP Growth & Marketing, WealthDesk (acquired by PhonePe)
5. 5
  Scaling Funnels with Retention Flywheels
  - Abhishek Patil – Co-Founder, GrowthX
Adapting to the Talent Shift from Data to Creatives • Three Key Hires to Start Paid Marketing • Balancing Agencies and In-House Talent in Your Team • …
1. 1
  Adapting to the Talent Shift from Data to Creatives
  - Arindam Paul – Founding Member and CBO, Atomberg
2. 2
  Three Key Hires to Start Paid Marketing
  - Sachin Uppal – Ex-Chief Marketing Officer, Play Games24x7
3. 3
  Balancing Agencies and In-House Talent in Your Team
  - Nitin Agarwal – Head of Growth & Revenue, Shopsy by Flipkart
4. 4
  Hiring a Growth Team to Scale with Focus and Discipline
  - Abhishek Patil – Co-Founder, GrowthX
5. 5
  Unlocking Craft at Dunzo by Hiring Specialists
  - Sai Ganesh – Ex-Head of Brand, Dunzo

Editors

Rohit Kaul
Rohit leads marketing and branding for Blume. A marketing professional with over 15 years of experience across CPG, music, education, and not-for-profit sectors, he is deeply passionate about finding the answer to ‘why a customer should…
Current Section
Marketing and Content
Dhruv Trehan
With nearly three years of experience in business research and GTM operations at Genpact and Stoa, Dhruv is currently a Research and Editorial Fellow at Blume Ventures.
Current Section

Next Introduction & PDF - First Read This

GTM Field Notes: B2C Edition

Includes Contributions From

Editors

Rohit Kaul

Dhruv Trehan

Office Blume Venture Advisors Private Limited

Office Blume Venture Investment Manager LLP