9. Dunzo’s Four Essential Meetings for Content Creation
- Sai Ganesh Ex-Head of Brand, Dunzo
When you start out creating content, it’s usually a small team. One or two people sitting down and working away on their laptops, being creative and whacky. However, as the team and your brand scale, management becomes more critical, and you want to maintain the creative DNA of the team, too.
One simple hack I found around this at Dunzo was having at least four meetings. You can determine the frequency that works for your culture.
- Numbers Session
This was a metrics-driven thing. We’d look at our past data of the last week and last month and look at what has worked to scale it up, what has not worked to make corrections, and what is failing for sure to stop doing that.
You can use these meetings to monitor whatever you’re unsure of. A simple traffic light approach works.
For example, tag your content with theme buckets and see how each is doing on social media engagement metrics or shares, and then decide whether to stop it, scale it, or change your approach.
- Planning Session
We would use this meeting to plan our content for the next month, the next three months, and the year. This was different from brainstorming.
The planning sessions were about knowing what exactly needed to be done, but the Jamming Session was for brainstorming, going deep into understanding the how of it.
- Jamming Session
These are brainstorming sessions. We’d look at new personas, insights, and pain points and then at content ideas, feeding them into what needs to be executed.
- Ketchup Session
This was a marketing catch-up session in which we’d do no ideation and just consume content and understand the whys of content.
We did this rigorously in the first two years, where we would meet every week, not talk about Dunzo, and look at what content went viral on social media, what got shared, what was working for our competitors, and understand the why behind it.
This is also a great way to fuel your creative team and constantly give them ideas and inspiration.
These were the four meetings we’d have at Dunzo, and I recommend you try these out, too.