Brand Marketing

Brand building is no longer optional for B2C companies as digital platforms create both opportunities and intense competition. The right early choices around trust, authenticity, and differentiation can significantly impact customer perception and growth.

From building brand trust to running structured campaigns and measuring impact, this section includes practical insights from leaders at loved consumer brands like Myntra and Dunzo.

In this Section

1
Building Brand Trust and Reach in Early Days
- Harish Narayanan – Ex-Chief Marketing Officer, Myntra
- Deepak Abbot – Co-Founder, Indiagold
2
Differentiating Your Brand in New & Existing Categories
- Harish Narayanan – Ex-Chief Marketing Officer, Myntra
3
Differentiating with Authenticity and Founder Vision
- Raja Ganapathy – Founding Partner, Spring Marketing Capital
4
A List of Stakeholders in Public Relations
- Amith Prabhu – Founder Trustee - The PRomise Foundation
5
Implementing a PR Spending Framework: The Three Is
- Amith Prabhu – Founder Trustee - The PRomise Foundation
6
Dunzo’s Method for Running Brand Campaigns
- Sai Ganesh – Ex-Head of Brand, Dunzo
7
A Quick Guide to Setting Brand Goals: PMF to Series D+
- Harish Narayanan – Ex-Chief Marketing Officer, Myntra
- Sai Ganesh – Ex-Head of Brand, Dunzo

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Brand Marketing

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