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Everyone in the startup ecosystem understands the basics: ESOPs are crucial for attracting talent, aligning incentives, and creating a wider distribution of wealth. But it’s the thorny, nuanced questions that keep surfacing in the founder WhatsApp groups and…

The Indian automotive manufacturing industry has experienced remarkable growth and transformation. Over the last several decades, companies like Tata Motors, Mahindra, and Maruti Suzuki have established intricate supply chains, honed their manufacturing processes, and…

The India Energy Week, which is taking place this week in Delhi, is one of the most prominent government-backed conferences on sustainable energy in India. It

In today’s rapidly evolving financial landscape, the traditional banking and finance operations that have long served Indian businesses are increasingly falling short. Mysa is not just another fintech company — it is a disruptive platform poised to transform how mid-sized…

Year 14 | Tee shirt #11 The essence of a Blume Day? It’s a celebration of founders’ journeys, young and old, short trysts with myriad little ups and downs, and one single long tryst with destiny, ushering life-changing outcomes for everyone on…

In today’s semiconductor landscape, fabless startups face unique challenges in bringing their innovations to market. This commentary is to put my learning into words and explore proven go-to-market (GTM) strategies, from product development approaches to partnership models.…

As we wrap up another trip around the sun, we asked our Blume colleagues to share the content that moved them, taught them, and entertained them in 2024. From gripping books about technology’s geopolitical impact to heartwarming TV shows and thought-provoking…

You are a D2C brand with a fantastic product that’s different from anything else in the market. You know people will love it, if only you can get them to try it. But how do you reach them? It’s going to take a while to get listed on marketplaces and quick commerce apps,…

It was the week of Dreamforce 2018, the annual Salesforce mega-conference, and the Bay Area was buzzing. Salesforce was everywhere. Until people noticed a giant blimp over the imposing Salesforce tower. All it said was…

“Rashida, my house-help in Mumbai, lives in Dharavi, just one kilometer from the largest HDFC Bank branch. But it took Bajaj Finance and various other players like it to cater to her. Today, she can get many financial services without any credit history, including…

The B2B software landscape has evolved significantly over time. Initially, on-premises solutions dominated. Then, the tide shifted to horizontal cloud-based software built by Salesforce and Microsoft. As software use by businesses became more common, it gave rise to…

In India’s startup ecosystem, the path to success is often portrayed as a journey with just one end goal: achieving unicorn status and then maybe pursuing a multi-billion dollar IPO. This narrative, fueled by the allure of billion-dollar…

In the late 1980s, a small gardening and construction equipment manufacturer became frustrated with his Hoover Junior vacuum cleaner. The bag would clog, causing the suction to decrease dramatically. This annoyance led him on a five-year journey,…

Building a ConsumerTech business doesn’t have to be complicated! With this belief, Marmik Mankodi and Nachmmai Savithiri have created Blume’s ConsumerTech Playbook — a practical guide designed to help entrepreneurs and teams move from…

Imagine you’re pitching your cyber security software to a large Indian bank. You’ve prepared a detailed ROI analysis, cost-saving calculations, and competitive landscape. But the CIO barely glances at it. Instead, she asks about your educational background,…

India’s P2P lending ecosystem has come a long way, with estimates pointing at ~₹20,000 crore in disbursements. The country now has 26 licensed NBFC-P2Ps, with many raising significant capital to build offerings, such as Faircent, LenDenClub, Lendbox, and…

“Have you watched the web series Panchayat? I love it! That’s the core audience creators and educators on Classplus cater to. Almost 80% of our student base is from Tier 2 and Tier 3 cities.” — Mukul…

In recent years, the role of the Chief Financial Officer has undergone a dramatic transformation. No longer confined to the realms of bookkeeping and financial reporting, today’s CFOs are increasingly expected to act as strategic business partners, leveraging…

Originally shared as a part of the quarterly update with our Limited Partners, this analysis of exit patterns in the Indian startup ecosystem garnered significant interest and prompted thoughtful discussions in our networks. As a result, we decided to make our take…

Rahul Sasi, CEO of CloudSEK, a cybersecurity startup, is a trained magician. He learned a golden rule early in life: You must make the audience like you before showing a magic trick. Skilled illusionists spend considerable effort in building rapport…