Library

Vinay Hiremath is the first tech leader I have had a chance to interview through all these episodes of PMF Convo. Vinay and I were connected by Jai Relan, an impressive young builder / hustler who is presently an Associate at The Council Fund.

Arindam Paul has emerged as one of the most insightful marketing voices from the Indian startup ecosystem over the past few years. His practical posts and threads on various aspects of marketing and growth are chock full of advice for founders and operators covering diverse…

In our convo, Shreya talks about the challenges that came in the way of PMF for Flyrobe – primarily a much smaller market than they anticipated. While they tried different tacks at expansion, going beyond the original rotating wardrobe idea for women, to bring in wedding and…

In a panel hosted by Blume’s co-founder and partner Sanjay Nath, GreyOrange’s Akash Gupta and Carbon Clean’s Aniruddha Sharma spoke about how their respective companies approach pressing global problems Both being a part of Blume’s Fund 1, they discussed their journey from…

Marmik Mankodi’s primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

The keynote speaker for Blume Day 2024 was none other than Arjuna Awardee Dipika Pallikal Karthik. In conversation with Karthik Reddy, Blume’s co-founder and partner, she spoke about growing up in an environment where playing sport was encouraged, the multiple obstacles she…

Here is the transcript of our conversation. I think it is an incredibly useful resource for any consumertech founder, or for that matter any founder. Abhishek and team used clever hacks to identify areas of pain for the Next Billion Users (or India2 or Bharat users as is termed)…

If you were a venture investor or a startup founder or sitting in any corner of the Indian startup ecosystem, you would have witnessed two giant leaps and cycles over the past 20 years. The first was gradual, took about 2/​3rds of that time, kicking off with the early…

If I tell you that there’s a way to increase your app install campaign’s conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…

Muay Thai, CrossFit, and the Birth of a Health Revolution On one side, there’s a snake mountain. On the other, there’s a beach. The story of Ultrahuman starts in Thailand. More specifically, at a martial arts camp called Tiger Muay Thai, where Mohit Kumar, co-founder and…

India’s growing focus on goods exports presents a prime opportunity for startups to connect Indian manufacturers with major global buyers

Roshan: ​“Hire generalists without any baggage, who are hungry, enthusiastic, and who would roll up their sleeves, figure things out and execute hard. In (early-stage) marketing teams, my first order of business is to make sure the number of iterations are increasing.…

“There is a poor definition in the jewellery business of what is the customer’s lifecycle. A kid’s life cycle is also unique. We went to Cartoon Network and tied up with Peppa Pig and made that our brand. Today, we do close to 80 crores of Peppa Pig in a year.” They say that…

2023 was quite an active year in SaaS and enterprise software — after 2022’s Eureka moment for generative AI through ChatGPT, we saw a massive surge in startups building ​‘with’ and ​‘for’ AI. While the broader ecosystem continued to see a cooldown, the high pace of activity…

Last month, I published an article about the ability of startups to build valuable companies even without a billion-dollar public…

At Blume, we navigate the TOFU (Top of funnel/​start-up pipeline) through various channels including Super Angels, Micro-VCs, Incubators-Accelerators, Family Offices, Corporate Innovation labs etc. While our core strength lies in our thesis publications and the invaluable…

Welcome to 2024’s first Blume Beacon! We do not have our usual collection of top reads and podcasts this time. We, instead, want to give you, our readers, Blume’s take on 2023 and what to expect in 2024 across sectors and stakeholders (the 4Ps-Pipeline, Portfolio, People,…

Dec 14 2023: Public message that we will be Declassifying The Omega Files Dec 15 2023: Omega Files Ep 1 launched in the public domain The most common question I got in private DMs was ​“But Why did you do it?” You saw my…

It’s hard to miss out on a content piece by The Whole Truth Foods. They’re fun, informative, educational, and very rarely boring. Shashank Mehta, founder and CEO of The Whole Truth Foods, is on a mission to build India’s most loved D2C brand, backed by Matrix…

The article, ​“The Omega Files: The Why? Part I,” presents insights from the Blume team on the rationale behind their decision to publicly release the Omega Files. It includes varied perspectives from the leadership and investment team, focusing on the importance of transparency…