Blume
Blume Podcast Season 4

Library

Sep 2014

  • Reach The Next 3 Billion With ZipDial

    It is a well known fact that 50% of the world consumers belong to emerging markets. But these are largely invisible to marketeers because most of the markets are unorganized, do not have credit cards and therefore there is no data available.

  • What’s Your Whale Strategy?

    Startups are often asked – who are your ​‘best customers’ that will ultimately drive a majority of your growth?” In a B2B context this could mean ​“who are those top 10 enterprise clients?”; for a consumer internet startup, ​“who are the largest core groups…
    Authors
    Sanjay Nath
    Topics
    • #Marketing
    • #ConsumerBehaviour
    • #CustomerAcquisition

  • UPES Mettl Case Study - University scales applications through online exams

    How does the University of Petrol and Energy studies address the problem of scalability in applications fast and effectively? The challenges they face include extensive logistical design, piloted months in advance for conducting the pen-and-paper structured…

Aug 2014

  • Something Ventured – A “Blume Team” Review And Analysis

    I’ve been hearing of the documentary ​“Something Ventured” for a few years now. I finally laid my hands on it, mostly because I wanted to understand how raw the ecosystem in the Valley (i.e. SF Bay Area) was when it started and wanted to draw learnings from it, and then to…

  • Customer Discovery Is Most Important For Starting Up

    In an interview with yoursto​ry​.com, Raju Reddy, Founder, Sierra Atlantic & Chairman, BITSAA International along with Sanjay Nath, MD, Blume Ventures spoke about BITS Spark Angels and campus…

  • Growth Hacking Tips

    What is Growth Hacking? Wikipedia defines growth hacking as the art of using creativity and analytical thinking to sell products and gain exposure. In essence the goal is to acquire pertinent users at low costs. What is KYC…

  • ShepHertz includes Sashi Reddi in its Board

    Global leader in the mBaaS (Mobile Backend as a Service) space, ShepHertz has incorporated Sashi Reddi in its board. Venture capitalist and managing partner of SRI Capital, Reddi has joined Sasha Mirchandani, MD and Founder, Kae Capital and Co-founder of Mumbai…

Jul 2014

  • Emerging Issues of Employee Provident Fund

    Any company that employs more than 20 people needs to provide an Employee Provident Fund (EPF) in the case of a salary payout of above Rs. 6,500/- p.m. Pratik Vaidya, Founder member of the National Academy for Indian Payroll takes you through the laws and regulations of…

  • Technology to give offline retailers an edge over e-tailers

    Offline retail has been under a perceived threat ever since online retail came in to existence. With the help of technology and analytics, online retail industry has been able to understand their consumer behavior better.On the other hand, faced with the possibility of…

  • Big Move Of The Year: Migrating Team-BHP To E2E Networks

    Need to migrate an entire site to a new network? It’s not an easy task. You have to ensure that there are no disruptions to existing operations, find the right service provider and so on. This blog post outlines what to do, and how, but outlining a case study of how two…

Jun 2014

  • Lean Prototyping - A Practical Guide

    How do you prototype without wasting tons of resources? Welcome to lean prototyping. From the guy that prototyped framebench. Lean…

  • Why are you working at Grey Orange Robotics?

    Were you a kid who loved to build things? Could you build entire cities while your friends were still making cars? Did it ever occur to you that you could get paid for doing all the ten things that you love to? Want to know more?
    Topics
    • #Technology

  • The Incremental Entrepreneur is NOT ours to chase

    The reasonable man adapts himself to the world; The unreasonable man persists in trying to adapt the world to himself” — G B Shaw Every 4 – 6 weeks, we have these intense day-long (sometimes two) internal meetings at work. We’ve finally collectively…
    Authors
    Karthik Reddy

  • How to Manage Client Feedback for Designers

    Ever wonder how to be a better designer, cut delivery times and keep your clients happy without going back to school or going crazy? Check out this cool presentation.
    Topics
    • #Technology

May 2014

Feb 2013