Outbound Sales

Outbound sales remains a cornerstone of B2B GTM strategies, but as traditional cold calling and emailing lose their edge, founders must reinvent how they connect with prospects, establish credibility, and stand out to capture buyers’ attention.

This section dives deep into these themes with stories from companies like Freshworks, Locus, and Vymo on leveraging warm introductions, implementing triple-touch and tailored outreach, running multi-channel experiments, and setting up partnership ecosystems for meaningful outbound engagement.