1. Introduction - First Read This and Download PDF
- Rohit Kaul Blume Corporate Team
- Dhruv Trehan Research & Editorial Fellow, Blume Ventures
This ebook is a curated collection of key insights from closed-door Learning Sessions we’ve held for our portfolio companies over the past few years.
These Learning Sessions are intimate gatherings with seasoned founders and operators unpacking various aspects of launching, running, and growing a business. Until now, the insights from these sessions were locked in internal transcripts and notes, totaling hundreds of thousands of words.
These Field Notes are our attempt to unlock access to that invaluable knowledge for founders and operators beyond our portfolio.
This is the second set of Field Notes that offer a deep dive into Go-To-Market (GTM) for B2B companies.
Why is it called“Field Notes”?
While titling this collection, we brainstormed whether to call it a Handbook, Playbook, or something similar. However, unlike playbooks or handbooks, this collection is not didactic or prescriptive, and it is definitely not one-size-fits-all.
Instead, these notes capture real-world lessons and frameworks from founders and operators who have successfully tackled similar challenges, giving you practical, actionable insights. Hence the moniker of Field Notes.
This collection is meant to be a starting point for B2B founders, offering proven strategies and tactics from the Indian market to help navigate their most pressing challenges.
How to read these Field Notes?
Any curation requires some judgment of what is relevant or not. The sections in this book cover what we believe are the critical levers of impact in GTM motions for B2B companies: Customer Discovery, Outbound Sales, Inbound Marketing, Sales Team Hiring, Eventled Sales, Customer Success, and Pricing.
Each section has chapters featuring direct snippets from our guest speakers, covering their stories and frameworks of what worked and lessons from what didn’t.
In some cases, chapters include snippets from two speakers, adding more depth with support or opposition.
Feel free to use this ebook in whatever way serves you best — whether that means skimming for quick inspiration or diving deep into each chapter to solve immediate challenges.
We hope you’ll find this text useful as you build your company from to 1 to 10 and beyond.
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