Insights

This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.

We are currently creating more waste every year, which is likely to bring down the quality of our life in the years to come. And we have less than 10 years to halve greenhouse gas emissions until 2050 to reach net zero. India submitted its Long-Term Low Carbon Development Strategy in November 2022 with a long-term goal of achieving net zero by 2070, while reducing…

This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of Life, the Universe, and Everything because we know the answer is 42! In my over a decade of professional…

This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.

Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a wall. They can’t get enough sign-ups to upgrade to paying customers with leakages throughout the funnel. Sounds…

Some problems are easy to solve, and some others are very hard to solve. Some of the hardest problems to solve are the ones that lie hidden in plain sight and are almost accepted as the status quo. The founder gender gap in the startup ecosystem has been one such hard problem that we at Blume have also seen and contemplated for the last decade or so. Through our conversations with founders and our…

Throughout history, there have been decades when nothing happened and months when decades happened. Something like that has happened in the past 30 months. The digital economy has altered dramatically, with "India's trillion-dollar digital opportunity" report stating the industry is poised to grow to $1 Tn…

What does an average phone’s life look like? In most Indian households, the most tech-savvy person or the highest earning person in the family buys the most high-end phone. When an upgrade comes along, they pass it on to a member who uses the phone “only for calls” before it finally gets thrown out in the trash. Often, people would remember they have these phones only while cleaning out…

What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not very surprisingly, Sajith Pai will be found at these parties ferociously taking notes from both sides. In this post, Sajith presents his…

India’s merchandise exports crossed $400 Bn in FY21-22, making merchandise exports 13.3% of the annual GDP in the same year. India’s merchandise trade is at  30.5% of the annual GDP.  The government targets