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  • PMF Convo #2: Sajith Pai speaks to Anshuman Bapna, Terra.do

    This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.
    Authors
    Sajith Pai
    Published
    May 2023
  • PLASTICS CAN T LIVE WITH THEM CAN T LIVE WITHOUT THEM 1

    Closing the Loop: Unleashing the Potential of the Circular Economy for Sustainable Transformation

    We are currently creating more waste every year, which is likely to bring down the quality of our life in the years to come. And we have less than 10 years to halve greenhouse gas emissions until 2050 to reach net zero. India submitted its Long-Term Low Carbon Development Strategy in November 2022 with a long-term goal of achieving net zero by 2070, while reducing…
    Sectors
    ClimateTech
    Authors
    Venkatesh Modi
    Published
    May 2023
    Topics
    • #CircularEconomy
  • Email Headers 4

    Pricing 201 for B2B SaaS companies: Price-Product Fit

    This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of Life, the Universe, and Everything because we know the answer is 42! In my over a decade of professional…
    Sectors
    SMB & Vertical SaaS, Horizontal SaaS
    Authors
    Rohit Kaul
    Published
    May 2023
    Topics
    • #Gtm
    • #SaaS

  • PMF Convo #1: Sajith Pai speaks to Chaitanya R, Wakefit

    This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.
    Authors
    Sajith Pai
    Published
    May 2023
  • SAAS1

    How should you think of a growth role in a B2B SaaS company

    Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a wall. They can’t get enough sign-ups to upgrade to paying customers with leakages throughout the funnel. Sounds…
    Authors
    Disha Sharma
    Published
    May 2023
    Topics
    • #Marketing
    • #UserAcquisition
    • #SaaS
    • #Sales
  • Screenshot 2023 05 08 at 5 43 54 PM

    Launching Lead Tribe 3: Overriding the Status Quo

    Some problems are easy to solve, and some others are very hard to solve. Some of the hardest problems to solve are the ones that lie hidden in plain sight and are almost accepted as the status quo. The founder gender gap in the startup ecosystem has been one such hard problem that we at Blume have also seen and contemplated for the last decade or so. Through our conversations with founders and our…
    Authors
    Swathi Dhamodaran
    Published
    May 2023
  • Multipl

    Why We Invested In Multipl

    Throughout history, there have been decades when nothing happened and months when decades happened. Something like that has happened in the past 30 months. The digital economy has altered dramatically, with "India's trillion-dollar digital opportunity" report stating the industry is poised to grow to $1 Tn…
    Sectors
    FinTech
    Authors
    Ashish Fafadia, Jatin Madhra
    Published
    May 2023
  • Cashify v3

    Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets

    What does an average phone’s life look like? In most Indian households, the most tech-savvy person or the highest earning person in the family buys the most high-end phone. When an upgrade comes along, they pass it on to a member who uses the phone “only for calls” before it finally gets thrown out in the trash. Often, people would remember they have these phones only while cleaning out…
    Sectors
    ConsumerTech, ClimateTech
    Authors
    Disha Sharma
    Published
    Apr 2023
  • Screenshot 2023 04 19 at 3 35 13 PM f1682312341

    The Art and Science of PMF

    What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not very surprisingly, Sajith Pai will be found at these parties ferociously taking notes from both sides. In this post, Sajith presents his…
    Authors
    Sajith Pai
    Published
    Apr 2023
    Topics
    • #Hiring
    • #Marketing
    • #ProductManagement
    • #UserAcquisition
    • #CustomerAcquisition
  • Credit: Pexels (Alexander Bobrov)

    Crossing the ocean: Unlocking the cross border opportunity in Indian logistics

    India’s merchandise exports crossed $400 Bn in FY21-22, making merchandise exports 13.3% of the annual GDP in the same year. India’s merchandise trade is at  30.5% of the annual GDP.  The government targets 
    Authors
    Joseph Sebastian
    Published
    Apr 2023
  • Reports

    • Clean Shot 2023 04 03 at 11 18 48

      Indus Valley Annual Report 2023

      We are delighted to announce the 2023 edition of the Indus Valley Report, taking a deeper look at the Indian startup and venture ecosystem through 100+ insightful and some provocative charts, identifying key themes, patterns and trends in Indus Valley (our moniker for…
      Authors
      Sajith Pai, Amal Vats

    • EdTech Landscape In India: What Changed In The Post Pandemic Years

      We launched our first EdTech report in 2020. Two years later, we take a look at the landscape again and review our findings. In this new report, we share how we envision opportunities to grow in this sector.
      Sectors
      EdTech
      Authors
      Amal Vats, Radhika Agarwal

    • Understanding The Mental Health Landscape In India

      Over the last few years, there has been a growing focus on Mental Health in India – more millennials are openly talking about their experience with therapy, more employers are providing mental health benefits, more managers are being encouraged to undergo coaching, and…
      Sectors
      Healthcare
      Authors
      Radhika Agarwal
      Topics
      • #MentalHealth
  • Commentaries

    • 1683184693750

      How Did You Get Here: Driving Community in Venture Capital

      I've been thinking of how best to capture the journeys of our team members at Blume and the unique roles they do, so I interviewed one of them as part of a series on how they got here, and hope to do many more like this to pull back the curtain on what really happens at a VC…
      Authors
      Ria Shroff Desai
      Topics
      • #Culture
      • #BlumeTeam
      • #Community

    • The Blume Website had a makeover!

      Blume has a new website! We soft-launched it in December 2022, and are finally ready to talk about it.  There’s a lot of ground to cover — why Blume felt the need to revisit their website, how they approached the problem of building a new website, what…
      Authors
      Souvik Das Gupta, Prateek Rungta
    • Cariappa

      Deep Dive into the Indus Valley Report: Host Roshan Cariappa speaks with Sajith Pai and Amal Vats

      Roshan Cariappa (00:00:48): Hello everyone. Welcome to another edition of the start-up…
      Authors
      Sajith Pai, Amal Vats
    • Saa S header

      Building a Successful PLG-Led GTM: A Zero to One Primer

      Imagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
      Sectors
      Horizontal SaaS
      Authors
      Rohit Kaul
  • Podcasts

    • Naveen T

      Naveen Tewari on the quest for a purposeful life, the beauty of creating versus competing, and building a culture of compounding trust

      In the finale episode, Sanjay Nath chats up Naveen Tewari of InMobi on building two unicorns, creating an "institution" vs an organization, and not getting fazed by feedback. Sanjay also shares how Naveen has been a major influence in his journey of co-founding Blume. Tune in…
      Episode
      Episode 9
      Authors
      Naveen Tewari, Sanjay Nath
      Published
      Dec 2022
      Duration
      48 minutes
    • Screenshot 2022 12 14 at 3 04 05 PM

      Manish Taneja on Purplle’s frugality principle, short-term pains vs long-term gains, and niceness as a superpower

      In this episode, Manish Taneja of Purplle tells Ashish Fafadia of Blume about the perils of moving away from your vision because "some VC told you to" and the mistakes that entrepreneurs should avoid in their journey.
      Episode
      Episode 8
      Authors
      Manish Taneja, Ashish Fafadia
      Published
      Dec 2022
      Duration
      51 minutes
    • Screenshot 2022 12 02 at 3 18 24 PM

      Prashant Pitti on being curious rather than cautious, finding talent in-house, and taking the hard call of postponing a carefully planned public listing

      In this episode, Karthik B. Reddy sat down with Prashant Pitti of EaseMyTrip to talk about his journey from IIT Madras and working in the US to returning to the homeland and starting up with his brothers.
      Episode
      Episode 7
      Authors
      Prashant Pitti, Karthik Reddy
      Published
      Dec 2022
      Duration
      55 minutes
    • Screenshot 2022 12 01 at 7 49 57 PM

      Ashwin Damera on the wisdom of failure, the best form of fundraising, and unlearning through creative destruction

      In this episode of X-Unicorns, Karthik B. Reddy of Blume Ventures sat down with Ashwin Damera of Emeritus Education about the wisdom of failure, the wrong reasons to become an entrepreneur, and the "three box approach" to build a successful business.
      Episode
      Episode 6
      Authors
      Ashwin Damera, Karthik Reddy
      Published
      Dec 2022
      Duration
      1 hour and 3 minutes
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