Library
Why we invested in Cent
When we checked in today, this is how the numbers stacked up:▪️ 10000+ scans, 90% capacity utilisation ▪️12 TB of multimodal health data captured of asymptomatic healthy individuals ▪️ 1.3B data points captured per member ▪️ 1 in 40 found critical which needs immediate medical attention ▪️ 1 in 4 found with major…- Authors
- Karthik Reddy, Apurva Dixit
- Published
Why energy storage is as much a policy problem as a physics problem
India has deployed solar faster than almost anyone predicted. Energy storage, the piece that makes that solar useful after sunset, is moving far more slowly. This BluPrint looks at how storage will actually get deployed in India: who buys it, why they buy it, and what stands in the way. We presented it at a closed-door evening at Blume Villa in Bengaluru, where founders, investors and…- Authors
- Yash Jain, Kinjal Shah
- Published
Why we invested in Rotoris
Blume Ventures leads ₹70 Cr Series A roundIndia’s luxury watch market is ready for its next orbit shift. In 2024, Swiss watch sales to India grew over 25%, faster than in any other major market. The momentum continued into 2025, making India one of only three markets to grow above 8%. Behind these numbers is a structural shift in Indian…- Authors
- Karthik Reddy, Jatin Madhra
- Published
The Blume Podcast is now One of One
For 4 seasons now, the Blume podcast has brought together some of India’s best minds. Season 1 focused on the rise of the X‑Unicorns, season 2 on the Power of Compounding, season 3 on Winning beyond Boundaries, and season 4, the last season, was Destiny Avenged, where we told stories of entrepreneurs and companies who came back from near-death and won. As I have been…- Authors
- Karthik Reddy
- Published
Why We Invested in Hunar
India is building some of the world’s most sophisticated frontline businesses. Quick commerce, logistics, at-home services and battery swapping are creating new ways to deliver goods and services, with operations spanning thousands of locations and a workforce that speaks different languages, operates in different contexts and is often constantly changing. Consider hiring a single delivery executive.…- Authors
- Arpit Agarwal, Yash Jain
- Published
How to get from an AI demo to an enterprise customer: The 95% Problem
There is broad agreement that AI will change how enterprises work. The cost of building has fallen, and a small team can now put together something that would once have taken months. And yet our conversations with early teams have often swung between euphoria and deep pessimism. Which do not help the founders either. Because our reactions don’t help a founder much in figuring out what to build, how to get it…- Authors
- Arpit Agarwal, Yash Jain
- Published
Why we invested in Lumio
Lumio has raised their Series A of $12M led by us at Blume Ventures (Fund V). We’re backing Raghu Reddy and Kailash Sankaranarayan as they build India’s next big consumer electronics brand. India has lived with sub-optimal TV and screen-based experiences for a long time. Remotes lag, apps take time to open, and the home screen is slow to scroll. We have…- Authors
- Marmik Mankodi
- Published
How Procol Took Procurement From WhatsApp to AI Agents
A designer from Jaipur saw grocery buyers awarding crores over WhatsApp, and realised that this could be solved via software. Eight years and a couple of iterations later, Procol runs procurement for 250+ enterprises in more than 10 countries. This is their story. In early 2018, Gaurav Baheti was 24, and doing design gigs when Future Group came calling. They hired him to…- Authors
- Sairam Krishnan, Rinushree Senthilkumar
- Published
Reports
Product Management Playbook
In the age of AI, every job function is changing rapidly, product management included.Product, by itself, has always been a slightly vague role. And in early-stage teams, it becomes even more fluid. What you work on, how you execute, and even what…- Authors
- Marmik Mankodi, Muskan Gupta
Insights from 11 Years of Mainboard IPOs Part 2 - 2025 Review
India’s public markets have quietly become one of the most consequential capital formation machines in the world. From 2015 – 24, 377 companies listed — with combined revenue of ₹16,500 Bn ($218 Bn) and market cap of ₹37,925 Bn ($501 Bn) at listing. By FY25,…- Authors
- Vikram Gawande, Dhagash Shah
Revenue AI: Present and Future
Artificial intelligence is rapidly becoming the operating system of revenue. Whether you build something from scratch in-house or buy a third party platform, AI-native software is reshaping how companies sell, retain customers, and scale growth across every level of the…- Authors
- Sameera Pant
Commentaries
Credit Series Chapter 1: MSME Secured Credit (LAP)
In our introduction to the Blume Credit Series, we laid out how India’s credit landscape is being reshaped; read the entire piece here — link. This chapter throws light on Loan Against Property (LAP)…- Authors
- Udayan Pandey, Charulika Raman
The age of building trust: Understanding the fundamental faultline of the Indian economy
Here’s the DocSend link to the full thesis As a VC for a few years now, I have had a vantage point from which to observe a number of sectors in the Indian economy. Of late though, I am starting to feel…- Authors
- Joseph Sebastian
Fantastic Early Customers and Where to Find Them
In 1942, four friends rented a garage in Girgaon, Mumbai, for 75 rupees a month and started making paint. The equipment was coal furnaces and their own hands. Resin cooked over open flame, pigment ground and stirred until it held. They called it The Asian Oil &…- Authors
- Rohit Kaul
- Topics
- #GTM
India's Micro VC Landscape: Who's Writing the First Cheque in 2026?
India’s micro VC ecosystem has scaled rapidly since 2022, growing from ~100 funds to 200 – 250+ by 2026, with larger fund sizes ($25 – 30M vs $10 – 12M earlier). The market is maturing: weaker funds have dropped off, while strong ones are raising subsequent funds.The landscape is…- Authors
- Sarita Raichura, Yashesswin YVRS
Podcasts
How Square Yards Moves ₹18,000 Cr of Real Estate Every Year | S4E8 | Destiny Avenged | Weekday Ep.
We’re back with the final weekday episode from Season 4 of the Blume Podcast.In this epsiode, Karthik Reddy sits down with Tanuj Shori of Square Yards to unpack what it takes to build a PropTech platform that moves ~₹18,000 Cr of real estate every year.If you…- Episode
- Weekday Episode 8
- Authors
- Karthik Reddy
- Published
- Reading Time
- 14 minutes
How 15 Co-Founders Built an ₹18,000 Cr Company | S4E8 | Destiny Avenged | Weekend Ep.
The Anti-Playbook Behind Building A ₹18,000 Cr Real Estate PlatformIndia’s real estate market has always been a nightmare to build in. Broken processes, zero trust, fragmented players everywhere. Most people avoid building in the space. For Tanuj Shori and…- Episode
- Weekend Episode 8
- Authors
- Karthik Reddy
- Published
- Reading Time
- 52 minutes
How Minimalist Hit ₹100Cr in Just 8 Months from launch | S4E7 | Destiny Avenged | Weekday Ep
We are back with another crisp weekday episode of S4 of the Blume Podcast. In this episode, Karthik Reddy sits down with Mohit Yadav of Minimalist to unpack the secret sauce behind India’s fastest-growing new-age beauty brand of the decade. In case you missed the full…- Episode
- Weekday Episode 7
- Authors
- Karthik Reddy
- Published
- Reading Time
- 14 minutes
How Minimalist Won India’s Skincare Market By Being Transparent | S4E7 | Destiny Avenged | Weekend Ep.
What does it take to build a ₹3000Cr skincare brand in the middle of a global pandemic — without celebrity endorsements, influencer hype, or big-budget marketing?In this episode of S4 of the Blume Podcast, Karthik sits down with Mohit Yadav, Co-founder of Minimalist,…- Episode
- Episode 7
- Authors
- Karthik Reddy
- Published
- Reading Time
- 53 minutes
Newsletters
In Full Blume | AI-powered Classrooms, Clean Commutes, and Work Flow Upgrades | November 2025
Updates from our portfolio companies- Type
- In Full Blume
- Published
Why We Invested in Confido Health
It was a cold, stormy April Monday in New York when Sanjay and Chetan met for the first time.- Type
- In Full Blume
- Published
In Full Blume | Voice AI at Scale, Cleaner Commutes, and Financial Independence for Bharat | December 2025
Updates from our startups- Type
- In Full Blume
- Published
The Turing Moment: How SquadStack (Fund II) Built AI That Outsells Humans
When the crème de la crème of the finance industry visited SquadStack AI’s (Fund II) booth at the Global Fintech Fest 2025 in Mumbai, they were met with a simple challenge.- Type
- In Full Blume
- Published
Books
GTM Field Notes: B2B Edition
Selected snippets from Blume's 2023-24 portfolio learning sessions with founders and executives of India's leading B2B companies like Freshworks, LogiNext and Whatfix. The book shares proven playbooks and lessons on key…- Current Section
- Book
- Authors
- Abishek Murthy, Anand Venkatraman, Khadim Batti…+9
GTM Field Notes: B2C Edition
Curated insights from Blume's 2023-24 portfolio learning sessions with founders and executives of India's top consumer brands including Myntra, Licious, Teabox, and IndiaGold. The book shares practical knowledge on key…- Current Section
- Book
- Authors
- Abhishek Patil, Aditya Shankar, Amith Prabhu…+13