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Indus Valley Annual Report 2024
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Clear filters
Sep 2023
Driving under influence: Lessons in Influencer Marketing By Rahul Dash of Purplle
A decade ago, you'd think only a celebrity endorsement on the TV could scream "we have arrived" for a product. Scrolling through a tiny screen watching an influencer perform a fun skit about your new sunscreen launch now has the same effect. Working with influencers who have…
Authors
Disha Sharma
Topics
#
Marketing
Aug 2023
HealthifyMe: The Life-Changing Magic of Tidying up Your Fitness Habits with an AI-coach
If you ask ChatGPT to create a diet plan for you, it does an excellent job of creating a detailed line-up of healthy meals along with recipes. But there are numerous risks involved in listening to an AI that has no input from a healthcare professional. ChatGPT…
Sectors
ConsumerTech, Healthcare
Authors
Disha Sharma
Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience
Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…
Sectors
Commerce & Consumer Brands
Authors
Disha Sharma
Topics
#
useracquisition
Jun 2023
Around the world in a Pixxel daze: how Pixxel’s satellites are keeping an eye on the future
If you think about butterflies, the first image that comes to mind is how colourful they are. What makes them really distinct from other living beings is that not only are they colourful, but they can also see the widest range of colours than anyone else on the…
Sectors
SpaceTech
Authors
Editorial Team, Disha Sharma
Topics
#
BigData
#
B2B
#
NewSpace
#
SaaS
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
Sectors
ConsumerTech
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
May 2023
How should you think of a growth role in a B2B SaaS company
Consider a scenario - B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…
Authors
Disha Sharma
Topics
#
Marketing
#
useracquisition
#
SaaS
#
Sales
Apr 2023
Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets
What does an average phone’s life look like? In most Indian households, the most tech-savvy person or the highest earning person in the family buys the most high-end phone. When an upgrade comes along, they pass it on to a member who uses the phone “only for…
Sectors
ConsumerTech, ClimateTech
Authors
Disha Sharma
Mar 2023
ESOP's Fables: How to build a future-proof stock options framework
Let’s consider this hypothetical situation. You are an early-stage entrepreneur who just pieced together her founding team and are ready to roll. You offered generous ESOPs to get the best people and improve your chances of success. Cut to six…
Authors
Disha Sharma
Fantastic Fumes and Where to Find them: Carbon Clean's attempt at a Net Zero Emissions Future
In 2021, Google Flights launched a feature where you could see the amount of carbon emissions against the flight options. For example, an Air India flight from New Delhi to New York will result in 903kgs of carbon emissions. To offset this, you need to plant roughly 30 trees.…
Sectors
ClimateTech
Authors
Disha Sharma
Jan 2023
Making your public appearance: a company's guide to becoming IPO-ready
The above lines were spoken by Nitish Mittersain when Arpit Agarwal, Director at Blume Ventures, asked him about his decision to go public. This was in a recent episode of X-Unicorns, a podcast conceptualised by Blume to bring out the unique journeys of startups which have…
Authors
Disha Sharma
The Blume Team's Outlook for 2023: The Future is Now
During the winter break, we asked the team to take a close look at what the next year can look like. How will fundraising change in 2023? Which sectors will be hot? Where should be expect change? Read Blume's outlook on what lies ahead. As we step…
Authors
Disha Sharma
Topics
#
Fundraising
#
ElectricVehicles
#
Investing
Nov 2022
High Pitched Assessments: The exhaustive list of what makes a good pitch deck
From the number of slides to structure of the content, here’s what you need to know A pitch deck is the first time a potential investor looks at your business. Hence, it makes sense to ensure that it hits all the right notes from the word go. What…
Authors
Disha Sharma
Topics
#
Fundraising
#
Storytelling
#
PitchDeck
May 2022
How To Build An ESOP Framework That Works For Both Founders And Employees
ESOPs, a largely equitable tool of wealth creation, is also often misunderstood or used sub-optimally. The conflicts start when there is a disconnect between what the company promised and what the employee expected. Not paying attention to ESOPs at the very beginning can end…
Authors
Disha Sharma
Topics
#
ESOP
Apr 2022
Winning In The Two-Wheeler EV Market In India
Last few years saw over two dozen startups trying to make a mark in the e-mobility space, many of them run by fresh engineering graduates. E-mobility was a blank space ripe for disruption. Swiggy and Zomato did something similar when they organized food delivery. Yulu jumped…
Sectors
ClimateTech, EV & Mobility
Authors
Arpit Agarwal, Disha Sharma
Topics
#
ElectricVehicles
#
TwoWheelers
Building Empowered Product Teams
The definition of a ‘product manager’ and that of a ‘product driven organization’ has really evolved over the last few years. In a knowledge share session organized by Blume Ventures, Kaushik Subramanian, product leader (previously at Facebook), tried…
Authors
Disha Sharma
Topics
#
ProductManagement
Mar 2022
Blume Day Curtain Call: What Made Our 11th Year Bash A Hit
This year’s BlumeDay was the most celebrated event in almost two years. Don’t take our word for it. Check #BlumeDay2022 on Twitter and see the buzz for yourself. We saw over 450+ people come together for our 11th birthday celebrations. The energy was…
Authors
Disha Sharma
Topics
#
BlumeDay