Library
May 2025
From Booths to Boardrooms: Mastering Event-Led GTM for B2B SaaS
The clock was ticking at Dreamforce 2015 as Prakhar Jain, head of Sales at Indian SaaS startup WhatFix, watched another potential customer approach their modest booth. While WhatFix is valued at over $900 million today, in 2015, it was a fledgling startup, and attending…- Sectors
- Infrastructure SaaS & Dev Tools, Horizontal SaaS, B2B & Vertical Saas
- Authors
- Rohit Kaul
A quick US trip | Part II | Chickens > Eggs
In this thought-provoking follow-up from his recent US trip, Karthik reflects on India’s deeptech moment, AI readiness, and the future of SaaS and ITeS in an AI-first world. Drawing from conversations with investors, founders, and industry leaders, he argues that India’s…- Authors
- Karthik Reddy
A quick US trip | Part I | A Tale of Two Cities
In a whirlwind US-UK trip, Karthik shares observations from both coasts of the US — revealing two very different realities. In New York, the buzz was all about Trump’s sudden tariff policy shift. Drawing eerie parallels to the 2008 financial crisis, Karthik notes how Wall Street…- Authors
- Karthik Reddy
Talent Acquisition in Venture Capital: Insights from Blume's Hiring Process
In this comprehensive overview, Blume Ventures shares its rigorous, structured, and evolving approach to hiring investment analysts. Drawing from recent hiring cycles, Blume highlights key trends in applicant backgrounds, including a reverse brain drain of global talent…- Authors
- Ranhita Bordoloi, Ria Shroff Desai
- Topics
- #BlumeTeam
Apr 2025
The Trust Broker: How IDfy's Ashok Hariharan Built a Digital Verification Powerhouse
Ashok Hariharan founded IDfy in 2011 after witnessing how trust in India was often based on stereotypes and unverified information. Early experiences — being asked about his caste when renting a home and spotting fraudulent resumes while hiring — highlighted the need for a systemic…- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
The Insider's Guide to Capital-Efficient Scaling Ft. Arata, Fashor, and Atomberg
In the Indian consumer brand landscape, there’s often a tension between rapid growth and financial discipline. While many startups choose the high-burn path to scale, some companies have made the interesting choice to prioritize capital efficiency alongside growth.…- Sectors
- Commerce & Consumer Brands
- Authors
- Vignesh Jeyaraman, Rohit Kaul
Hypothesizing 2050: How Technology Could Transform Human Civilization in the Next Three Decades
“Hypothesizing 2050” imagines a future shaped by groundbreaking advances in personalized medicine, net-positive energy technologies, rapid point-to-point travel via launch vehicles for the wealthy, preference shifts toward natural over lab-grown foods, and revolutionary…- Authors
- Sonisha Kukreja, Akhilesh Agarwal
6 lessons on GTM and Growth for Vertical SaaS Companies
Welcome to part two of our Vertical SaaS Series. Here’s where we’re at: Part 1: 12 key learnings on how to build a successful vertical SaaS company (- Sectors
- B2B & Vertical Saas
- Authors
- Anurag Pagaria, Sajith Pai
- Topics
- #GTM
EV financing: A double-edged sword for early stage investing
The global shift from Internal Combustion Engines (ICE) to Electric Vehicles (EVs) is undeniably one of the most profound transitions of this decade. In India alone, the EV sector witnessed remarkable growth, with sales reaching nearly 2 million units last year, marking…- Authors
- Charulika Raman, Joseph Sebastian
From Service Engineer to Servify: How Sreevathsa Prabhakar Is Transforming the Boring After-Sales Service Industry into a Billion-Dollar Opportunity
Servify, founded by Sreevathsa Prabhakar, has built a win-win platform that connects brands, retailers, insurers, service centers, and logistics providers to deliver seamless after-sales service. The company manages the entire journey — from selling protection plans to handling…- Authors
- Elton Coelho, Rohit Kaul
- Topics
- #Spotlight
Mar 2025
Why we invested in goSTOPS: Blume Ventures leads $4.2 Million Series A round in goSTOPS
India is thriving, with the travel and hospitality industry experiencing significant growth post-COVID. This surge is contributing to India’s rise as a consumption-driven economy, driven mainly by its youth population. The demographic dividend is notably at play in…- Sectors
- Travel
- Authors
- Jatin Madhra, Ashish Fafadia
ESOP 201: Beyond Basics to the Questions That Actually Matter
Everyone in the startup ecosystem understands the basics: ESOPs are crucial for attracting talent, aligning incentives, and creating a wider distribution of wealth. But it’s the thorny, nuanced questions that keep surfacing in the founder WhatsApp groups and…- Authors
- Vignesh Jeyaraman, Rohit Kaul
- Topics
- #ESOP
Feb 2025
The Crossroads of Transformation: Indian Auto Giants and the EV Revolution
The Indian automotive manufacturing industry has experienced remarkable growth and transformation. Over the last several decades, companies like Tata Motors, Mahindra, and Maruti Suzuki have established intricate supply chains, honed their manufacturing processes, and…- Authors
- Arpit Agarwal
‘Going green’ while ‘staying in the black’: the strategic pivot of oil and gas companies towards sustainable energy
The India Energy Week, which is taking place this week in Delhi, is one of the most prominent government-backed conferences on sustainable energy in India. It- Authors
- Arpit Agarwal
Why We Invested in Mysa
In today’s rapidly evolving financial landscape, the traditional banking and finance operations that have long served Indian businesses are increasingly falling short. Mysa is not just another fintech company — it is a disruptive platform poised to transform how mid-sized…- Authors
- Joseph Sebastian, Ashish Fafadia
DESTINY. AVENGED | Blume Day 2025
Year 14 | Tee shirt #11 The essence of a Blume Day? It’s a celebration of founders’ journeys, young and old, short trysts with myriad little ups and downs, and one single long tryst with destiny, ushering life-changing outcomes for everyone on…- Authors
- Karthik Reddy