Library
Jun 2023
Nine predictions about the Apple Headset and the VR industry
Blume investment team member Joseph Sebastian gazes through the crystal ball to present nine predictions about the highly-anticipated Apple headset launch on June 5th evening (EST) and its possible impact on Apple/VR industry. This piece is published before Apple’s…- Sectors
- ConsumerTech, DeepTech, Media, Entertainment & Gaming
- Authors
- Joseph Sebastian
May 2023
Driving Community in Venture Capital with Deepika Jain | How Did You Get Here
I’ve been thinking of how best to capture the journeys of our team members at Blume and the unique roles they do, so I interviewed one of them as part of a series on how they got here, and hope to do many more like this to pull back the curtain on what really happens at…- Authors
- Ria Shroff Desai, Deepika Jain
- Topics
- #Culture
- #BlumeTeam
- #Community
PMF Convo #2: Sajith Pai speaks to Anshuman Bapna, Terra.do
This is part of the ‘PMF Convo’ series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.- Authors
- Sajith Pai
Closing the Loop: Unleashing the Potential of the Circular Economy for Sustainable Transformation
We are currently creating more waste every year, which is likely to bring down the quality of our life in the years to come. And we have less than 10 years to halve greenhouse gas emissions until 2050 to reach net zero. India…- Sectors
- ClimateTech
- Authors
- Venkatesh Modi
- Topics
- #CircularEconomy
Pricing 201 for B2B SaaS companies: Price-Product Fit
This article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of Life, the…- Sectors
- SMB & Vertical SaaS, Horizontal SaaS
- Authors
- Rohit Kaul
- Topics
- #GTM
- #SaaS
PMF Convo #1: Sajith Pai speaks to Chaitanya R, Wakefit
This is part of the ‘PMF Convo’ series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.- Authors
- Sajith Pai
How should you think of a growth role in a B2B SaaS company
Consider a scenario — B2B SaaS founders see a massive gap in the market, assemble a crack team, raise funds from elite investors, and launch a stellar product. They get early traction, and lots of users sign-up for the freemium plan/free trial, but then the founders hit a…- Authors
- Disha Sharma
- Topics
- #Marketing
- #useracquisition
- #SaaS
- #Sales
Launching Lead Tribe 3: Overriding the Status Quo
Some problems are easy to solve, and some others are very hard to solve. Some of the hardest problems to solve are the ones that lie hidden in plain sight and are almost accepted as the status quo. The founder gender gap in the startup ecosystem has been one such hard problem…
Why We Invested In Multipl
Throughout history, there have been decades when nothing happened and months when decades happened. Something like that has happened in the past 30 months. The digital economy has altered dramatically, with “India’s- Sectors
- FinTech
- Authors
- Ashish Fafadia, Jatin Madhra
Apr 2023
Do Androids Dream of an Electric Second Life? How Cashify is building a market for second-hand gadgets
What does an average phone’s life look like? In most Indian households, the most tech-savvy person or the highest earning person in the family buys the most high-end phone. When an upgrade comes along, they pass it on to a member who uses the phone “only for calls” before it…- Sectors
- ConsumerTech, ClimateTech
- Authors
- Disha Sharma
Crossing the ocean: Unlocking the cross border opportunity in Indian logistics
India’s merchandise exports crossed $400 Bn in FY21-22, making merchandise exports 13.3% of the annual GDP in the same year. India’s merchandise trade is at 30.5% of the annual GDP. The…- Authors
- Joseph Sebastian
The Art and Science of PMF
What is PMF? Is it when you start acquiring consumers or when you start making money from them? How can a founder attain PMF? And what happens after? Product-Market-Fit, or PMF, is like that one contentious topic capable of dividing the room at a party. Not…- Authors
- Sajith Pai
- Topics
- #Hiring
- #Marketing
- #ProductManagement
- #useracquisition
- #CustomerAcquisition
The Blume Website had a makeover!
Blume has a new website! We soft-launched it in December 2022, and are finally ready to talk about it. There’s a lot of ground to cover — why Blume felt the need to revisit their website, how they approached the problem of building a new website, what was the process…- Authors
- Souvik Das Gupta, Prateek Rungta
Mar 2023
Deep Dive into the Indus Valley Report: Host Roshan Cariappa speaks with Sajith Pai and Amal Vats
Roshan Cariappa (00:00:48): Hello everyone. Welcome to another edition of the…- Authors
- Sajith Pai
Building a Successful PLG-Led GTM: A Zero to One Primer
Imagine you’re a B2B SaaS founder looking to sell to enterprise clients in the US. You’re building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you aren’t…- Sectors
- Horizontal SaaS
- Authors
- Rohit Kaul
From Escape Velocity to Power of Compounding: Here's the lowdown on the tradition of the Blume Day tee
For Blume Day 2023, we celebrated long-term class over short-term form. Or how “form is temporary but class is permanent”. Venture capital is best exemplified by this phrase, especially in the post-pandemic era. After all, the point of venture capital is to fuel innovation…ESOP's Fables: How to build a future-proof stock options framework
Let’s consider this hypothetical situation. You are an early-stage entrepreneur who just pieced together her founding team and are ready to roll. You offered generous ESOPs to get the best people and improve your chances of success. Cut to six months later.…- Authors
- Disha Sharma
Fantastic Fumes and Where to Find them: Carbon Clean's attempt at a Net Zero Emissions Future
In 2021, Google Flights launched a feature where you could see the amount of carbon emissions against the flight options. For example, an Air India flight from New Delhi to New York will result in 903kgs of carbon emissions. To offset this, you need to plant roughly 30 trees.…- Sectors
- ClimateTech
- Authors
- Disha Sharma
Feb 2023
Blume Day 2023: Form is Temporary, Class is Permanent
A straight batted drive by Gavaskar, a hook in vintage Kapil style, and an on-drive-by Tendulkar. In the 80s and 90s, cricket commentators would often remark how these occasions are evidence that “form is temporary; class is permanent.” Some naysayers would call it an excuse…- Authors
- Karthik Reddy
- Topics
- #BlumeDay
Why We Invested in Virohan
At Blume, we often build a strong thesis about a space and then actively look for startups that fit the gaps we’ve identified. But in the case of Virohan, our latest bet in ed-tech, we weren’t tracking healthcare employability, the domain they operate in, as a sub-vertical to…- Sectors
- Healthcare, EdTech
- Authors
- Sajith Pai
- Topics
- #Fundraising