Insights

Aug 2023

Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience
Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…
Sectors
Commerce & Consumer Brands
Authors
Disha Sharma
Topics
#useracquisition
PMF Convo #4 – Nishchay A G, Co-Founder & CEO @Jar
The conversation touches upon some interesting perspectives on PMF. Per Nishchay, PMF as to be achieved not just at product level but at every feature level. He talks about how a feature, vasooli (meaning extraction of a repayment), became a hit and drove product adoption.…
Sectors
FinTech
Authors
Nishchay A G
Pandemic market fit is over. Edtech will live
Pandemic market fit is over. Edtech will live
Sectors
EdTech
Authors
Karthik Reddy, Sajith Pai

Jul 2023

A Fillip To Friendship: Why We Created Blume Founders Fund
Over the last 12 years, being one of India's largest homegrown funds, we have proudly supported over 150+ companies and 300+ founders. We affectionately refer to our founders as 'Blumiers' and take pride in the strong network we have cultivated. In…
Authors
Sarita Raichura
Decoding The Indian Deep Tech Startup Ecosystem: Arpit Agarwal talks to Pronojit Saha on the Deep Tech Musings Podcast
Republished from the Deep Tech Musings podcast with permission. Listen now on - Spotify,
Sectors
ClimateTech, DeepTech, EV & Mobility, Logistics
Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers
Avlesh: “But what people don’t understand very well is pivoting products, of course, is hard. But what is harder is actually pivoting the entire engine below it. So your sales, your marketing, your documentation, and your support need to pivot. Forget…
Sectors
Horizontal SaaS
Authors
Rohit Kaul
Topics
#Marketing
#B2B
#GTM
#PMF
#SaaS
Disruptors in alternative investments: How big is the opportunity?
In the ever-evolving landscape of investment opportunities, an intriguing asset class has the power to enhance returns, reduce portfolio volatility, and offer much higher diversification to astute investors. Imagine an investment avenue that has offered an average return as…
Authors
Joseph Sebastian, Sonisha Kukreja
LeadTribe Cohort III: It's still Day 1
Last weekend, we concluded Cohort III of our annual Lead Tribe, a cohort-based learning and networking program for early-stage female founders. Started and conceptualised in 2020 by Radhika Agarwal, our goal with Lead Tribe was to solve the obvious founder gender gap in the…
So, You Want to Find PMF in the US?
Note from the Blume team Anurag: “Don’t fall for the fantasy that you will have a bit of success in India, and then try out the U.S. on the side and hopefully get traction in both. Some first-time founders try to square the…
Sectors
Horizontal SaaS, SMB & Vertical SaaS, Infrastructure SaaS & Dev Tools
Authors
Anurag Wadehra
Topics
#GTM
#PMF
#SaaS
Making Investors Succeed in Venture Capital with Mudita Narsaria | How Did You Get Here
There are two main stakeholders for a Venture Capital Fund. Most of the time, founders are in the limelight. However, many people don’t realise the importance of Limited Partners - LPs, or Investors - in the success and long-term sustainability of a VC fund, and may…
Authors
Ria Shroff Desai, Mudita Narsaria
Topics
#diversity
#Culture
#BlumeTeam
#TalentBranding

Jun 2023

PMF Convo #3 – Sheel Mohnot, Better Tomorrow Ventures
This is part of the 'PMF Convo' series where Sajith Pai interviews founders, operators and investors on the topic of product-market fit or PMF.
Authors
Sheel Mohnot
Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale
Shashank: “You can't take back any features that you've already given. For example, if I said support is free, unlimited support tickets because my UI is bad, my product is still in development, but I can offer unlimited support to a customer with real people…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Pricing 201 for B2B SaaS companies: Price-Persona Fit
This is the 2nd article in a series of B2B SaaS pricing articles. The first article in the series introduced a new lens for pricing decisions where price moves to the center of decision-making. It then covered Price-Product fit a la how your price should lead to your product…
Sectors
Infrastructure SaaS & Dev Tools, SMB & Vertical SaaS, Horizontal SaaS
Authors
Rohit Kaul
Topics
#GTM
#SaaS
#Sales
Around the world in a Pixxel daze: how Pixxel’s satellites are keeping an eye on the future
If you think about butterflies, the first image that comes to mind is how colourful they are. What makes them really distinct from other living beings is that not only are they colourful, but they can also see the widest range of colours than anyone else on the…
Sectors
SpaceTech
Authors
Editorial Team, Disha Sharma
Topics
#BigData
#B2B
#NewSpace
#SaaS
Karthik Reddy on Building Blume Ventures (with Pritish Sanyal of The One Percent Project)
Karthik Reddy recently appeared on The One Percent Project podcast, hosted by Pritish Sanyal. Karthik spoke about his experiences of building Blume Ventures, why resilience must be second nature to an entrepreneur, how effective communication is a superpower, the quest to…
Authors
Karthik Reddy
Topics
#Investing
#Culture
#podcast
#Entrepreneurship
#BlumeTeam
Recommitting to take the lead in helping our planet fight climate change
We are committed to doing our best to mitigate anthropogenic climate change. Whether that is by taking bold bets on deep-tech ventures like Carbon Clean much ahead of the market, by supporting circular economy companies like Cashify and Spinny, or by learning and building…
Sectors
ClimateTech, EV & Mobility
Authors
Arpit Agarwal
Topics
#ElectricVehicles
#CircularEconomy
EV adoption in India is happening at a faster pace than you think
When Arpit and I first released our first-ever EV Primer in April 2022, it was driven by the need to summarise our learnings from being long-term investors in companies such as Yulu, Euler, BatterySmart, ElectricPe and Vecmocon. It allowed us to engage with the EV (and auto)…
Sectors
EV & Mobility
Authors
Arpit Agarwal, Venkatesh Modi
Topics
#ElectricVehicles
#TwoWheelers
#B2B
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
Since we are at the peak of summer, we will take the example of a company that makes Chiller the juicer. Now the founder thought the most obvious route to growth is to populate search using SEO and run specific campaigns with different variations of the “keep…
Sectors
ConsumerTech
Authors
Disha Sharma
Topics
#Marketing
#useracquisition
Building Market Networks in Venture Capital with Gautham Sivaramakrishnan | How Did You Get Here
In my next installment of How Did You Get Here, I spoke with Gautham Sivaramakrishnan who leads Market Networks at Blume Ventures. Gautham focuses on adding value to our companies by leveraging strategic partnerships, revenue channels,…
Authors
Ria Shroff Desai, Gautham Sivaramakrishnan
Topics
#Culture
#GTM
#BlumeTeam
#Community
The Next Big Thing Isn’t Near, It’s Here
The biggest prize in technology is reserved for those who are able to build the future. Every few years a new platform is born and the company that either builds it first or scales it most, manages to accrue the most amount of value. That company then has the…
Authors
Joseph Sebastian

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Scaling your D2C brand on third party marketplaces: Notes from Atomberg's experience

PMF Convo #4 – Nishchay A G, Co-Founder & CEO @Jar

Pandemic market fit is over. Edtech will live

A Fillip To Friendship: Why We Created Blume Founders Fund

Decoding The Indian Deep Tech Startup Ecosystem: Arpit Agarwal talks to Pronojit Saha on the Deep Tech Musings Podcast

Avlesh Singh, co-founder and CEO of WebEngage, on hard things about hard pivots, the importance of customer onboarding, how pricing leads to product, and selling to enterprise customers

Disruptors in alternative investments: How big is the opportunity?

LeadTribe Cohort III: It's still Day 1

So, You Want to Find PMF in the US?

Making Investors Succeed in Venture Capital with Mudita Narsaria | How Did You Get Here

PMF Convo #3 – Sheel Mohnot, Better Tomorrow Ventures

Shashank Bijapur, Co-founder and CEO, Spotdraft on not being lazy, the importance of outbound sales, real challenges after closing deals, and building guardrails as you scale

Pricing 201 for B2B SaaS companies: Price-Persona Fit

Around the world in a Pixxel daze: how Pixxel’s satellites are keeping an eye on the future

Karthik Reddy on Building Blume Ventures (with Pritish Sanyal of The One Percent Project)

Recommitting to take the lead in helping our planet fight climate change

EV adoption in India is happening at a faster pace than you think

Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One

Building Market Networks in Venture Capital with Gautham Sivaramakrishnan | How Did You Get Here

The Next Big Thing Isn’t Near, It’s Here