As Marketing & Communications Manager at Blume, Siddusai is responsible for project management, designing marketing assets, managing content, and managing online and offline initiatives (IPs). He brings a wealth of experience and expertise to his role, with a background in content creation, design, video production, events, visual storytelling, and Editing.

Before joining Blume, Siddusai worked as Senior Manager - Content Marketing at Unacademy, where he produced and directed successful YouTube ads, and engaging video content, and built more than 20 YouTube channels. His channels gained over 20 million monthly views and added over 10 million subscribers. Siddusai has also directed creative marketing content for renowned brands including Slice, Graphy, TATA, Doordarshan and EROS.