Rohit leads marketing and branding for Blume. A marketing professional with over 15 years of experience across CPG, music, education, and not-for-profit sectors, he is deeply passionate about finding the answer to ‘why a customer should choose your brand?’. At Blume, he collaborates closely with the leaders to sharpen Blume’s voice as the leading VC firm in India, create best-in-class thought leadership for the venture ecosystem, and build memorable IPs.
Outside work, Rohit loves to play silly games with his two young kids, comb through volumes of podcast transcripts in search of new insights, and ponder the meaning of life, the universe, and everything, over a steaming cup of Vanilla coffee.
Rohit has an MBA from IIM Lucknow and a B. Tech. from the University of Delhi. He lives in Delhi NCR with his wife and two kids.
Pricing 201 for B2B SaaS companies: Price-Product FitThis article is the first in the three-article series on B2B SaaS pricing. What’s that one question that keeps SaaS founders up at night? No, it’s not the ultimate question of…
- SMB & Vertical SaaS, Horizontal SaaS
- Rohit Kaul
Building a Successful PLG-Led GTM: A Zero to One PrimerImagine you're a B2B SaaS founder looking to sell to enterprise clients in the US. You're building your product and Go-To-Market (GTM) motion while acquiring early customers. You’ve heard of Airtable, Zapier, and Notion successfully using PLG-led GTM. But you…
- Horizontal SaaS
- Rohit Kaul