Purplle

Founded in 2011 by Manish Taneja, Rahul Dash and Suyash Katyayani

Har Indian Ka Beauty Destination

Last updated on 18 Nov 2022

2012

Purplle Founded
Manish Taneja and Rahul Dash officially launch Purplle, a beauty, cosmetics, and personal care marketplace.
2012
Angel Round
The company raises $231K in its angel round.
2013
Seed Round
Purplle raises $553K in seed funding from Blume Ventures, Mumbai, and Chennai Angels.
2015
Series A Round
Purplle raises $3.85M in its Series A round from Ivy Cap Ventures.
2016
Series B
Purplle raises $6M in Series B from JSW Ventures. Existing investors Blume Ventures and Ivy Cap also participated.
2017

Purplle explores omnichannel distribution
Purplle unlocked a new milestone of ₹300 Cr in gross sales. The company set out to open five stores in Mumbai and several kiosks to experiment with the omnichannel format.
2017

Google Sand Hill Program
Purplle joins Google Sand Hill Program, which partners with high-growth companies to help them leapfrog into the next generation of top companies.
2019
Series B
Purplle closes its Series B after raising ~$9.10M after a couple of funding infusions from multiple investors, including Blume Ventures, Ivy Cap, and NB Ventures.
2019
Series C
Purplle raises $36M in Series C round led by Goldman Sachs with participation from Spring Marketing Capital and existing investors.
2020
NY Bae X Shakti
Purplle gets its first celebrity beauty brand. The company signs an agreement with choreographer Shakti Mohan to launch her premium range beauty and cosmetics brand NY Bae X Shakti.
2021
#GoPurplle
The company signs Bollywood actress Sara Ali Khan as its first brand ambassador and. Khan was the face of the company’s #GoPurplle campaign.
2021
Series D
Purplle raises $45M in its Series D round led by Sequoia Capital India and Blume Ventures, along with participation from existing investors. They go on to raise $75M in continuation of its Series D round led by PE firm Kedaara at an enterprise valuation of $630M.
2022

Purplle raises $100M
The Purplle patch continues. The company raises an additional $100M as a part of its Series D round led by Premji Invest and Sequoia Capital India, among others.
2022

Faces Canada
Purplle acquires the India business of cosmetic and skincare brand Faces Canada. The company’s owned and acquired private label portfolio also includes GoodVibes, Carmesi and NYBae.
2022
Purplle joins the Unicorn Club
Purplle raises $33M in Series E from Paramark Ventures, hits a $1.1B valuation, and gets a unicorn tag.