Blume
Blume Podcast Season 4
Travel Commentary

[Case Study] How Yatra Cross-sold Hotel Inventory To 5% Of Its Customers Booking Flights – WebEngage Impact

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less than a minute

The product marketing team at Yatra​.com had to find a way to get visitors to check out hot deals as well as let them know that they can book hotels through them too. Find out how they figured out an easy way to do this, and managed to convert 5% of their site visitors to actual customers.

Read the full case study at webengage blog.

Slide showing a Yatra search results interface with a pop-up notification stating that after a user spends ~10 seconds on the page, a prompt appears suggesting “Book Flight + Hotel,” with pricing (Rs. 16,815) and a call-to-action button leading to a combined booking page
Slide showing the Yatra homepage booking panel with tabs for Flights, Hotels, Flight+Hotel, and Holidays, including fields for origin, destination, departure/return dates, and traveler details, with a note highlighting “Most travelers choose this as their option.”