Commerce & Consumer Brands

Life came full circle for Pankaj Vermani when he founded Clovia, a lingerie company. While his family had a lingerie business, where he spent many afternoons as an apprentice, Pankaj was encouraged to focus on academics instead of taking over the business. He ended up…

Direct-to-consumer businesses (D2C) often compete with the market leaders in every consumer product area. On Amazon, a search for "fan" would return twenty pages of results, the first few of which would be advertisements. Particularly saturated are horizontal markets like…