Commerce & Consumer Brands

Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

Muay Thai, CrossFit, and the Birth of a Health RevolutionOn one side, there’s a snake mountain.On the other, there’s a beach.The story of Ultrahuman starts in Thailand.More specifically, at a martial arts camp called Tiger Muay Thai, where Mohit Kumar, co-founder and…

In this episode, we have a conversation with the Founder of the Phenomenal Brand - The Whole Truth - Shashank Mehta. Shashank Mehta, founder of The Whole Truth, reveals how the company creates new products. The process starts by identifying categories where "big food" brands…