Commerce & Consumer Brands

“I always wondered, 'Who copies someone else's makeup or look?' Then I spoke to 18-year-old Gudiya (name changed) from Calcutta. This call opened my eyes. She said women over 25 usually go to a beauty parlor for family weddings. We're…

Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

The 5th Episode of Pathfinders features Manish Taneja, co-founder and CEO of Purplle. Purplle, which last raised $50 million, achieved unicorn status and is currently valued at $1.1 billion. Along with being a marketplace for major beauty brands,…

For episode 4 of Pathfinders, we have Mandeep Manocha of Cashify. Cashify lets customers sell and buy refurbished electronic devices, mostly mobile phones and laptops. Apart from buying directly from users, the company works with several offline and online channels and…

In this episode, we have a conversation with the Founder of the Phenomenal Brand - The Whole Truth - Shashank Mehta. Shashank Mehta, founder of The Whole Truth, reveals how the company creates new products. The process starts by identifying categories where "big food" brands…