Purplle

A decade ago, you'd think only a celebrity endorsement on the TV could scream "we have arrived" for a product. Scrolling through a tiny screen watching an influencer perform a fun skit about your new sunscreen launch now has the same…

“Justdial for millennials” is how Suchita Salwan, the co-founder of Little Black Book (LBB) described her initial vision behind the venture. Just like LBB, most mature marketplace startups have not just diversified their…

In this episode, Manish Taneja of Purplle tells Ashish Fafadia of Blume about the perils of moving away from your vision because "some VC told you to" and the mistakes that entrepreneurs should avoid in their journey.

Blume Ventures, in partnership with Avendus, launched and closed a first-of-its-kind product for Indian investors in late 2020. The INR 300 crore target fund is now closed at INR 350 crores, and was oversubscribed. The recently closed…

Purplle.com, an online beauty and personal care site has raised its first round of institutional funding from IvyCap Ventures. They will utilize this money to…