Media, Entertainment & Gaming

Marmik Mankodi's primer offers essential guidance for initiating or expanding performance marketing efforts, encompassing digital user acquisition, audience targeting, metrics tracking, and anomaly resolution strategies.

If I tell you that there’s a way to increase your app install campaign's conversion rate by 89%, will you sit up and take notice? What if I add that it has nothing to do with the design of your Instagram ad, your ad copy, or how you optimize your…

Blume investment team member Joseph Sebastian gazes through the crystal ball to present nine predictions about the highly-anticipated Apple headset launch on June 5th evening (EST) and its possible impact on Apple/VR industry. This piece is published before Apple's WWDC…

In this episode, Arpit Agarwal, Director at Blume Ventures, sat down with Nitish Mittersain of Nazara Technologies on running a listed gaming company. From coding at the age of seven to bouncing back from an incorrectly timed IPO listing decades later, Nitish's…