B2B & Vertical Saas

LTV/CAC is one of the most important metrics tracked by consumer tech companies. Increasing a user’s Lifetime Value (LTV) and reducing their Customer Acquisition Cost (CAC) improves a platform’s unit economics. I’ve already written about driving revenue through performance and…

“Sell me this pen.” In the final scene of The Wolf of Wall Street, Leonardo DiCaprio's Jordan Belfort walks around a large conference room, asking everyone to sell him a pen. The attendees look puzzled and mumble about…

Shruti: “When you are starting up, particularly from a B2B perspective, you're essentially striving to persuade someone within a business to take a bet on you as a founder. Regardless of your product or the caliber of your tech team, there will be product failures.…