Code, Community, and Capital Efficiency: How Namma Yatri (Blume Fund IV) Outmaneuvered Ride-Hailing Giants

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Slide titled Code, Community, and Capital Efficiency showing Namma Yatri, and Blume branding with text How Namma Yatri Outmaneuvered Ride Hailing Giants and two individuals standing with arms crossed

When auto drivers in Bangalore discovered Yatri, a local mobility app from Kochi, they tracked down the creators of the app (Mags and Shan who were then part of the Juspay team) with an urgent request: build something similar for their city.