IPO Marketing

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The Indian IPO market is thriving. In 2023, 57 companies went public, the second-highest in over a decade. The competition will intensify with 20+ late-stage startups expected to go public in the next 12 to 24 months.

These are certainly good signs for the ecosystem, but how does one crack the all-crucial marketing before the big day?

In this article, we explore that!

Dive in to find out:

  • What does an IPO campaign look like, and where does the marketing team fit?
  • How is IPO marketing different from your current marketing?
  • The importance of the founder's image.
  • How to craft a compelling narrative?