Blue Collar Workforce In India
- Published
- Reading Time
- less than a minute
Authored by Sanchita Bhamnote and Diksha Lahoti – this report explores the evolution of the space, how the definition of a blue-collar worker has changed over the years, how it is not limited to traditional roles in warehousing, construction, manufacturing, and sanitation anymore, and why it today also includes jobs created by smartphones and jiofication of the internet.
Resource
- The full report can be found here Google Slides
Definition of a bluecollar worker has changed over the years and today it definitely is not limited to traditional roles in the warehousing, construction, manufacturing, and sanitation but has evolved to include jobs created by smartphones and the internet (jiofication!)
So, who is this worker? Image + job is typically mechanical & fungible i.e. requires min to no formal education & can be trained on the job. In the COVID context, those who are either migrating back to the villages or are not working from WFH are blue collar workers.
Evolution of the space - Here's how the bluecollar space reacted to macro factors. With massive tailwinds and growth in the space, we bet that the ‘Future of Blue Collar’ is rightly here!
Opportunity map - We've come up with a mental map to view bluecollar segment holistically: the framework divides the segment into 4 parts: smartphone+full time (SFT), smartphone+part time (SPT), traditional+full time (TFT), traditional+part time (TPT)