The position has the overall responsibility for carrying out all marketing & brand building activities for the Pune Projects.
Developing marketing & sales strategies to build consumer preference and drive volumes.
Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring annual budgets etc.
Support in creation and development of marketing collaterals.
Lead product campaigns, Manage and Track Campaigns, ROI.
Brand Development, Running Digital Campaigns, ATL BTL Marketing.
The candidate should possess good knowledge on marketing, branding, advertising, market research, sales and commercial management.
Good communication & Inter-personal skills.
High on creativity and organizational skills.
Role: Marketing Manager
Checking ROs for adherence to company policy
Compare with TO for accuracy and correctness
Check for client credit limits and ensure that the release is acceptable – credit control
Monitor outstanding and history at client level and based on ageing
Monitoring schedules to ensure that bonus, affiliate and ROS spots are not played in super prime time
Generate invoices at the month end as per the TO and dispatching along with Broadcast certificates
Send invoices to sales originating location
Give copy of invoices to concerned sales team member for his clearance on accuracy and then forward to client / agency
Follow up and ensure receipt of invoices for spots run in other centres and consolidate and send to agency or client as the case may be for payment
Follow up with the sales team member / client / agency as the case may be for payment on the due date
Provide reconciliation inputs to clients for any queries / clarifications
Issue receipts for payments received – bill wise
Send cheques of payments received for deposit to the bank
Provide regular receivables update to sales team members
Prepare and send ageing analysis report to sales, station head and corporate office
Payment received report to CPU for updation into the books of accounts
Ensure playlist report for copyright board, duly checked for accuracy and completion by the Programming Supervisor, is dispatched on time every month along with calculations of the royalties payable to the concerned authorities.
Prepare and send daily flash report and monthly MIS to station head and corporate as per the schedule
Prepare all other financial reports as may be required from time to time
Report all exceptions to the company policies to Station Head and the concerned Functional Heads
Budgeting and Monitoring
Assist station head in preparing yearly and monthly budgets
Monitor and track Revenue Budget Vs Actuals and do variance analysis
Prepare and monitor expenses budget and track budget Vs actuals
Analysis of P&L received from CPU and monitor budgets Vs actuals
Monthly inputs for CPU for reimbursements, attenadance data etc
Process all payments to vendors, suppliers etc through CPU and provide inputs for CPU for all payments
Verification of fixed assets register and physical stock
Ensure statutory compliances with respect to Shops and Estab, Service Tax, Income Tax or any other such authorities
Assist and coordinate with the internal / statutory audit team and provide all inputs that may be required for the same
Stand-in for the Scheduler when the scheduler is not present