Author: Blume Team

15 Sep Optimizely Mettl Case Study

Aiming to develop a technical certification program for its website optimization platform, Optimizely deployed Mettl's innovative custom-branded online training and assessment platform in just a few weeks, offering individuals and solutions partners a unique way to showcase their expertise and qualifications to prospective employers and...

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04 Aug Shift from OTAs to Dynamic Rate Marketing

For many years, hoteliers have used traditional advertising techniques but Dynamic Rate Marketing (DRM) is a next-generation marketing technique that allows you to adjust rates; both higher and lower in real-time based on demand, availability and other factors. Your property’s pricing can be inserted in...

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